Microsoft solutions for Digital Advertising Management enable Publishers to provide their advertising customers with a browser based self-service portal, speeding up the ad booking process and reducing transaction costs.

Increasing demand for digital content creates new opportunities for media companies to monetize content and boost digital advertising revenue. Digital advertising management solutions from Microsoft help the ecosystem of advertisers, ad agencies, and publishers target coveted audiences with accuracy and deliver the right message to the right audience at the right time, producing the desired action and marketing ROI. Using the Microsoft Advertising portfolio of solutions in combination with Microsoft business management solutions, such as Microsoft Dynamics AX and Microsoft Dynamics CRM, digital advertising companies can maximize the efficiency and profitability of their online advertising efforts.