Posted: January 19, 2004
What is SAM?
Step 1: Initiating the Conversation
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In a nutshell, software asset management (SAM) is an overall process that lets your customer
Know what software is in use
Know what licenses have been acquired
Know how to properly manage software installations and acquisitions on an ongoing basis
This knowledge will help your customer make smart purchasing decisions, avoid purchasing software they already own, and save money by lowering the total cost of ownership (TCO) for their software titles.
While software inventory and tracking are integral parts of SAM, so are the policies, procedures, technologies, procurement, delivery, deployment, and support of a company's software assets. They all come together into an overall SAM plan.
Update this template and send it to your customer.
HTML Email Letter
If you'd rather send an email about SAM to your customers, these templates are a good starting point.
View HTML File
The Initial Conversation
Use this script to help you with your first SAM conversation with your customer.
Software Asset Management Quick Guide
Share this sheet with your customers — it contains basic information on SAM.
The Business Value of Software Asset Management
More detailed information on why SAM makes business sense