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Software Asset Management Partner Training
Home > How-To Training > Initiating the Conversation > What is SAM?

Step 1: Initiating the Conversation

View Section: What is SAM? | The Benefits | Potential Risks without SAM | Moving Forward


What is SAM?


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Step 1: Initiating the Conversation
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In a nutshell, software asset management (SAM) is an overall process that lets your customer

  • Know what software is in use
  • Know what licenses have been acquired
  • Know how to properly manage software installations and acquisitions on an ongoing basis

This knowledge will help your customer make smart purchasing decisions, avoid purchasing software they already own, and save money by lowering the total cost of ownership (TCO) for their software titles.

While software inventory and tracking are integral parts of SAM, so are the policies, procedures, technologies, procurement, delivery, deployment, and support of a company's software assets. They all come together into an overall SAM plan.

Downloadable Documents

Introductory Letter
Update this template and send it to your customer.
DOC (24 KB)

HTML Email Letter
If you'd rather send an email about SAM to your customers, these templates are a good starting point.
View HTML File

The Initial Conversation
Use this script to help you with your first SAM conversation with your customer.
DOC (30 KB) | PDF (79 KB)

Software Asset Management Quick Guide
Share this sheet with your customers it contains basic information on SAM.
PDF (907 KB)

The Business Value of Software Asset Management
More detailed information on why SAM makes business sense
PDF (765 KB)


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