How to build a business case for SAM
For building a business case around SAM to present to senior management, include:
A summary of your current SAM level.
A summary of your proposed plan with alternatives.
The case for outsourcing SAM, keeping it in-house or combining both approaches.
A timeframe for implementing SAM.
The necessary requirements and expected benefits.
Final recommendations.
What to expect when it's finished.
Gain internal support on the Business Case for SAM
After preparing your case:
Determine potential objections from the outset, and have solutions and benefits at hand.
Keep budgetary concerns in mind to best determine the implementation stages of your SAM plan.
Find a senior-level champion of SAM that will help you sell your case.
Be ready to present a report detailing what steps were taken and the benefits realized after the plan has been fully implemented.