Microsoft SAM Partner to Partner (P2P)
SAM Partner-to-Partner (P2P)

Partnerships are essential to building complete customer solutions, ensuring business growth, and meeting customers needs. The overall Microsoft P2P motion is designed to unite partners to service customers, capitalizing on each partner’s expertise and core competencies, resulting in a win/win for both customers and partners.

Delivering greater value through partnerships

The SAM P2P motion applies specifically to the engagement between SAM Partners and non-SAM Partners to better increase reach and profitability and deliver better customer value.

By working with other partners who offer complimentary software, services, or solutions, partners of all types can benefit.

More Security and Control Over Software Inventory Thanks to Software Asset Management
More Security and Control Over Software Inventory Thanks to Software Asset Management

See how partners are working together to better serve customers

View the videos below to hear first-hand how partners are working together, capitalizing on the SAM P2P motion.

More Security and Control Over Software Inventory Thanks to Software Asset Management

“I think truly there’s a huge opportunity for partners to come together to make this happen. And I think that SAM partner to ISV partner matchmaking is probably one of the key partnerships for that ecosystem.”

Judy Meyer, General Manager, ISV at Microsoft

More Security and Control Over Software Inventory Thanks to Software Asset Management

“What we see is that the competitor of today might be the partner of tomorrow, and that is a totally different perspective.”

Martijn van Tol, Business Unit Manager, COMPAREX Nederland

More Security and Control Over Software Inventory Thanks to Software Asset Management

“Trusting in Microsoft and allowing them to help us has been pretty significant for us. Unless you have very deep Microsoft SPLA or licensing expertise in house, it's better to really defer this out to a third party.”

Peter Schmied, Vice President, Operations, Concerto Cloud Services

More Security and Control Over Software Inventory Thanks to Software Asset Management

“The most important benefit of partner-to-partner model is that you get to add business functions you may not be able to have in your own business.”

Filipa Preston, CEO, Software Optimisation Services

P2P by partner type

Curious as to how SAM P2P may work for your partner organization? Download and view the one-page summaries below.

If you are a SAM partner, download the examples below to learn more about forming P2P relationships with the following partner types:

Cloud Solution ProvidersDistributorsISVsSAM Tele VendorsSAM Tool VendorsSystem IntegratorsSPLA Resellers

If you are not a SAM partner, download the examples below to learn more about forming P2P relationships within the SAM partner eco-system:

Cloud Solution ProvidersDistributorsISVsSystem Integrators

P2P Maturity Model

A structured approach to the P2P model helps enable success. The P2P Maturity Model, endorsed by the IDC and Microsoft, provides a framework to bring structure and guidance to your P2P process.

Learn more about the P2P Maturity Model at http://p2pmaturitymodel.com