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Software + Services Marketing Best PracticesWhat is your hosting fitness level?Consider how you compare to your industry peers across the key success factors - business and technical - that influence your Hosting fitness level. Competitive Differentiation is...The creation of a solution that is able to be positioned within the marketplace so as to set your company and products/services apart from your competition. Differentiation may be achieved through many means: value-added services provided, pricing approach, packaging, support, unique messaging, quality, direct/indirect sales channel methods, the business model, demand generation methods, customer experience, or other. Competitive Differentiation is a vital consideration across all Key Success Factors. Key Questions to Think About
Competitive Differentiation is the first of two unique Factors among the Key Success Factors we will discuss that can be used to effectively turbo-charge all of the other Key Success Factors. When each of the other seven core success factors is considered through the lens of creating not just effectiveness, but competitive differentiation, your business experiences not only a better chance of capturing the prospect that was already headed to your door, but redirecting new prospects from your competitors - and that leads to leveraged top line growth. In order to truly aid competitiveness, differentiated actions implemented must create strategic or lasting barriers difficult for competitors to easily overcome or match. Keep this in mind while learning about each of the next seven Key Success Factors. |
