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Software + Services Marketing Best Practices

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The rapid shift towards Software + Services has many businesses running hard to keep up. Do you have what it takes to succeed?

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One-on-one sessions with hundreds of industry-leading providers are the foundation of our approach to Software + Services. We know the questions that you need to ask.

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Built to improve all aspects of your business' Software + Services readiness, apply our Key Success Factors to your business for rapid results.

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Consider how you compare to your industry peers across the key success factors - business and technical - that influence your Hosting fitness level.

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Welcome

Welcome! The following materials provide a self-guided introduction to understanding and adopting best practices for sales of Software + Services , such as Hosted Messaging and Collaboration, Unified Communications, Application Services, etc. You will find various examples to which you can compare your own organization, and questions for you to consider as you think about how your firm "stacks up" on various important criteria. You will be able to make an approximate evaluation of your firm's capabilities, and determine if you might benefit from additional resources available to build and grow your business.

Take your time as you review these materials. The information contained here is based upon extensive interactive sessions with hundreds of hosting operators - many just like yours. We expect it will be very useful to you.

Best Practices in Action

Messaging & Positioning

Use of benefits-focused messaging ties your solution to compelling customer motivations and 'pain-points'.

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Packaging & Pricing

Refocus product offerings around customer segment understanding; look beyond feature lists and SLAs.

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Web Driven Model

Leverage the Web to automate and streamline all facets of your business—efficiency, and sales, will thrive.

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Demand Generation

Creating great demand is about compounding your efforts; use search optimization with keyword advertising for the best wins.

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Online Customer Experience

Be ruthless about eliminating barriers your visitors may encounter as they try to buy from you; look hard at your processes for problem areas.

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Direct & Indirect Sales

The greatest success comes from effectively leveraging partnerships for penetrating new markets.

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