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Software + Services Marketing Best Practices

Key Success Factor: Overview

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What is your hosting fitness level?

Consider how you compare to your industry peers across the key success factors - business and technical - that influence your Hosting fitness level.

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Introduction to KSFs

The 8 Key Success Factors (KSFs) to be presented on the following pages have been uncovered from a combination of intensive market research and direct learning and interaction with nearly 400 telecom and hosting operators around the world.

Though each describes a discrete aspect of your firm's behavior, taken together, research indicates these define the key elements that best describe those activities that highly performing companies have excelled at, to reach their peak performance. Within these key success factors, a series of 'best practices' has emerged that guides successful operators in their go-to-market campaigns and actions.

We have provided an abbreviated assessment tool for you at the end of this self-guided presentation to allow you to create your own scorecard to evaluate your current standing with respect to these 8 KSFs, and aid in guiding your focus and strategy.



Next: Competitive Differentiation


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