Index of Resources in this Kit

Plan Your Marketing

• Five Easy Steps to Create a Marketing Plan
• Is Your Marketing Working?
• Five Steps to Hitting Your Direct Mail Targets
• Sending the Right Message: How to Match a Direct Mailer to Your Marketing
• Direct-Mail Tips for Sophisticated Marketers
• Harness the Sales Power of E-Mail: Four Steps to Pressing Send
• How to Put Sizzle in Your E-Mail Marketing
• Online Marketing: Building a Web Site the Easy Way
• Attract New Customers Using Publisher
• Launch a Direct Mail Promotion with Publisher
• Using Publisher to Keep in Touch with Loyal Customers
• Basic Marketing Plan [template]
• Marketing Plan Presentation [template]
• Business Plan Presentation [template]

Produce Your Marketing Materials

• A Practical Guide to Help You Increase Sales and Decrease Costs
• Building Cost-Effective Marketing Materials
• Tips for Preparing Publisher 2003 Files for Commercial Printing [template]

  • Brochures

    • Create Brochures That Help You Sell in Publisher
    • Trifold Brochures
      • Business [template]
      • Café [template]
      • Casual Office [template]
      • Clock [template]
      • Corporate [template]
      • Corporate 2 [template]
      • Kids [template]
      • Office [template]
      • Uplifting [template]
      • Vintage Pattern [template]
    • Fourfold Brochures
      • Business [template]
      • Café [template]
      • Casual Office [template]
      • Clock [template]
      • Corporate [template]
      • Corporate 2 [template]
      • Kids [template]
      • Office [template]
      • Uplifting [template]
      • Vintage Pattern [template]

  • Postcards

    • Produce Professional Postcards Using Publisher
    • Large
      • Business [template]
      • Café [template]
      • Casual Office [template]
      • Clock [template]
      • Corporate [template]
      • Corporate 2 [template]
      • Kids [template]
      • Office [template]
      • Uplifting [template]
      • Vintage Pattern [template]
    • Small
    • Business [template]
    • Café [template]
    • Casual Office [template]
    • Clock [template]
    • Corporate [template]
    • Corporate 2 [template]
    • Kids [template]
    • Office [template]
    • Uplifting [template]
    • Vintage Pattern [template]

  • Flyers

    • Entice Customers and Increase Sales with Flyers
      • Business [template]
      • Café [template]
      • Casual Office [template]
      • Clock [template]
      • Corporate [template]
      • Corporate 2 [template]
      • Kids [template]
      • Office [template]
      • Uplifting [template]
      • Vintage Pattern [template]

  • Datasheets

    • Datasheet (Collage design) [template]
    • Datasheet (Element design) [template]
    • Datasheet (Pattern design) [template]

  • Business Cards

    • Business card (Arrows design) [template]
    • Business card (Monogram design) [template]
    • Business card (Offset design) [template]
  • Newsletters
    • Stay in Touch with Customers: Create a Newsletter with Publisher
    • Demo: Stay in Touch with Customers: Send a Newsletter
    • Community [template]
    • Expert [template]
    • Season [template]
  • Direct Mail
    • Launch a Direct Mail Promotion with Publisher
    • How to Write an Effective Sales Letter
    • Tri-Panel Invitation [template]
    • Envelope [template]
    • Flyer [template]
    • Letter [template]
    • Oversize postcard [template]
    • Referral postcard [template]
    • Coupon [template]

  • Online Marketing

    • Create and Send E-Mail Publications Using Publisher
    • Establish a Web Presence with Publisher
    • E-mail Newsletter [template]

Develop a Sales Process

• A Better Sales Process Delivers a Better Bottom Line
• Sales Process Demo
• Sales Process Reference Story
• Business Development Prompter
• Sales Process Templates
  • Follow-up to Product/Service Sales Call (Formal) [template]
  • Follow-up to Product/Service Sales Call (Informal) [template]
  • Value Analysis Calculator for Product/Service [template]
  • Product/Service Benefit Statement [template]
  • Give/Get List for Negotiation Tradeoffs [template]
  • Rebuttals to Negotiation Roadblocks [template]
  • Negotiation Scenario/Tracker [template]
  • Product/Service Satisfaction Tracker [template]
  • Product/Service Evaluation Plan [template]
  • Sales Process for Medium to Large Businesses [template]
  • Competitive Points List [template]
  • Selling Points Presentation [template]
  • Customer Reference Story [template]

• Here's a Better Way to Manage Your Customer Information
• Segment Your Customer Base
• 10 Tips for Acquiring New Customers
  • Introductory Letter to New Client [template]

• Overview Demo: Outlook 2003 with Business Contact Manager Update
• Keep Your Customers Happy—and Coming Back for More
• Turn Customers into Your Sales Force
• Reward Your Best Customers
• How to Get More Revenue Out of Your Existing Customers
• How to Convert Sales Leads into Customers
  • Apology for Billing Order Error [template]
  • Thank You to New Customer [template]

• Microsoft Dynamics CRM
• Which Customer Management Solution Is Right for Your Business?
• Sterling Mortgage: A Microsoft Dynamics CRM Case Study
  • PDF
  • Video

• Financial Performance Presentation [template]
• Job Description Form [template]
• Employee Performance Review [template]
• Job Performance Review Guide [template]
• Weekly Timesheet [template]
• Acknowledgment of Order [template]

• Office 2003 Editions trial setup and uninstall information
• The enclosed software is provided without live support. Get Microsoft online support options
• The Knowledge Base article provides more information about the coexistence of multiple versions of the Microsoft Office System