6 ways to upgrade on the cheap
Jeff Wuorio is a veteran freelance writer and author based in southern Maine. He writes about small-business management, marketing and technology issues. Send Jeff an e-mail.

By
Jeff Wuorio
Many business people shudder when their information officer, technology consultant or office manager suggests they need to "upgrade" their software, hardware, working space or even just the furniture.
But upgrades or improvements are a necessary element to ensure the growth and profitability of any business. Yes, some upgrades are expensive (not to mention time-consuming). That can be a hassle in any economy, but it's particularly difficult in dicey economic conditions where any money spent carries a higher risk factor.
But there are strategies to upgrade your business without spending a fortune. Here are six ways to upgrade on the cheap:
1. Don't buy new. There are scads of car shoppers who happily forgo that new-car smell to save thousands of dollars on a year-old model. Consider the same tack with your business. If you need items such as furniture or computer systems, look into used or refurbished models. The actual amount of "upgrade" may be indistinguishable from new and at a fraction of the cost. "Everything we buy be it computer gear, furniture or furnishings we get either used or at auction," says Scott Testa, chief operating officer of Mindbridge, a Norristown, Pa., developer of intranet software products. "It saves us money and lets everyone here know how important it is that we run a tight ship."
2. Compensatory upgrades. When it's upgrade time, start looking for ways to trim other costs. For instance, Testa's firm recently introduced new telemarketing technology to further the speed and efficiency of Mindbridge's marketing efforts. Pricey unto itself, but the company trimmed their telemarketing staff considerably. Not only were the employees unnecessary due to the new technology, but salary reductions added up to more than the cost of the new system. "In fact, what we saved versus what we spent wasn't even close," says Testa.
3. Upgrade by the percentages. A critical strategy to upgrading your operation with an eye to the bottom line is to break your needs down as much as possible. Never assume that upgrading requires a massive commitment of cash to programs or equipment that you may not fully utilize. Instead, determine precisely what you need to upgrade and identify ways to fill that need and no more. For instance, a necessary 10% increase in manufacturing capacity shouldn't send you hightailing to the factory for new equipment. Rather, you could decide to hire a subcontractor to handle that work, saving your company the cost of buying new equipment and hiring additional employees.
4. Upgrade your people. Not every form of upgrade takes the form of slick new workstations or wholesale software changes. Another form of cost-effective improvement lies with your employees specifically, the skills they bring to their varied responsibilities. Consider cross-training programs and other efforts to boost their range of skills and efficiency. For one thing, the cost can prove a fraction of some other tangible improvement that carries a learning curve of its own. Moreover, it's a money-smart way to hedge your bets against any further slips in the economy, which could affect your workforce and other resources. "Not only can cross-training allow people to do more and help each other, it can really help you through the peaks and valleys of your business life," says St. Paul, Minn.-based business consultant Karen Lund.
5. Hit 'em while you're hot. Another salient strategy to upgrading on the cheap is using your relationships and connections. Make your ongoing commitment to client satisfaction pay off when it comes time to improve your business. To illustrate: If your firm has just finished work for a computer company that's bubbling with satisfaction, let it drop that you're on the lookout for new machines or networks. As likely as not, the computer firm may be open to cutting you a deal cost savings that may not have been in the offing had you approached them outside the flush of a contented client.
6. Cut a big check. This last bit of advice may seem to be at complete odds with the notion of cost-conscious upgrades, but sometimes spending more means spending less in the long run. Here, detailed long-term planning is essential to ensure that the funds you earmark now will carry their weight down the line. For instance, computer upgrades that run 50% more than other options may seem expensive, but the sting of that cost cools if the upgrade keeps you current longer.Likewise with personnel upgrades, says consultant Scott Love of Asheville, N.C. "When hiring talent, the most cost-effective upgrade might actually be the most expensive solution. Instead of looking at the salary of a person, look at their contribution. Look at specific examples of how a prospective employee can add to the bottom line by bringing in revenue and cutting or saving costs. Don't just look at the compensation on the front end look at the back-end contributions."