How to make sure your customer data travels with you
When you're out of the office, you are away from the comforts of your office network including the convenient sharing of Outlook calendar and contact files.
That's when you can go out of your mind. Your contact info has to be complete, up-to-date and easy to access, or you may come back frustrated and empty-handed.
"I can't stress how important it is to stay in touch with your data when you are not in the office," says Sean T. Furman, president of S.T.F. Consulting in Rumson, N.J., a small-business owner himself. "The ability to carry all of my business-related data such as contacts, calendar, notes, tasks, and e-mail, is absolutely crucial to my success."
In a previous article, I showed you how to handle your contacts like a pro. The rules are different when you're mobile.
Here are four tips to help you get ready for the road.
1. Prep your PC before leaving. Most small-business users forget to upload the latest contacts to their laptop before leaving the office. Obvious, you say? Not really. If your portable computer isn't your primary PC, chances are good that you'll forget. In fact, according to Joe Rymsza, the president of Vettro, a New York company that designs mobile enterprise applications, neglecting to synch your laptop is the No. 1 error that mobile users make. "You have to understand that in a small-business environment, information and timing is critical to survival every active lead must be followed with the right understanding of your prospect's needs, combined with the right knowledge that your solution provides," he says. Having access to your own files, including customer notes, history, and contact information, at your immediate disposal is the best way to avoid making critical sales mistakes."Also, don't forget to back your data up when you're out of the office. There are a number of applications that can automatically back up information from your hard drive. There's also a backup add-in for Outlook 2003 that you can download.
2. Consider buying a server. "From a pure functionality standpoint, every business that has more than one person should have Small Business Server in order to benefit from Exchange for contact management," says Patrick Gilbert, president of 4SmartPhone, Inc., a Phoenix mobility solutions provider. Even if it's just you and an assistant, a server allows you to manage your contacts through Exchange while you're on the road. "You'll get a tremendous gain in productivity," he says.Of course, there are other benefits to using Windows Small Business Server 2003. See this page.
3. Manage your contacts remotely and selectively. Should you use the Exchange Server or Outlook 2003 from your laptop? Alan Canton, president of Adams-Blake Company, a publishing, programming and software consultancy in Fair Oaks, Calif., favors Exchange because it eliminates much of the messy synching. However, if you're using some of the functions in Business Contact Manager, you may be better off running Outlook on the client side in other words, using your version of Outlook on your PC rather than connecting through Exchange.Note that if you plan to use Business Contact Manager with Exchange Server in Small Business Server, you must download this Business Contact Manager update. For more information on the need for this update, see this webcast.
4. Keep your phone contacts synched. Fortunately, ActiveSync a feature which ensures all of your devices are using the same contact data, among other things is built into Small Business Server 2003. As Furman of S.T.F. Consulting points out, there are massive changes in the data on phones these days. "It opens the doors to a large amount of smart phones that you can wirelessly sync, so that any changes that you make out of the office will automatically synch between the smart phone and the Exchange Server," he says.Exchange Server's ActiveSync supports a variety of devices, not just phones. These include Pocket PCs, Pocket PC Phone Editions, and Windows Mobile-based Smartphones. For more information on the features in Exchange Server, take a tour of its features.
By making sure the information is readily available either on your PC or through a server, plus careful remote contact management, and a thorough approach to synching that includes all of your computing devices, you can keep your customer data in top form.
Janet Boudris, chairman and chief executive of Broadbeam, a mobility software business based in Cranbury, N.J., says it's more than a matter of convenience. Your company's revenues could be at stake.
"Having quick access to your contacts could make the difference between winning business or losing," she says. "In fact, I would argue that in a small business, it [mobile access to good contact info] is more critical than at a large company, because when there is a deadline to meet, you don't have a group of people back at headquarters to back you up."
In other words, you're on your own. Be prepared.