Attention, please, those of you who sell merchandise online: Not all of you are honest, competent and credible. Some of you are incredibly greedy. More than a few of you ought to be in jail for the things you do to consumers.

There's really no deep secret about increasing sales through the Internet. You drive traffic by creating more sales leads. When these newbie shoppers show up, you engage them and convert their interest into a transaction. Presto: Better sales.