When it comes to e-mail marketing, how you do it can make or break you company's reputation. Sending out e-mail indiscriminately to people is spam. Targeted e-mail to sales leads can be extremely productive.

Microsoft Office Outlook 2007 with Business Contact Manager is a complete contact management system designed for small businesses. Business Contact Manager can help you manage customer accounts so you have a clear view of the status of each. Marketing features within Business Contact Manager enable you to send more effective e-mail marketing campaigns to targeted customers who you believe will respond to your specific marketing message. Download a FREE trial of Microsoft Office Professional 2007 to try Outlook 2007 with Business Contact Manager

Sending e-mail newsletters and promotional offers

With the e-mail marketing service available to Office Live Small Business subscribers, you can send an informative newsletter, promotional offer, product launch announcement or company update directly to a client’s inbox. If done right—meaning you let people subscribe and easily unsubscribe to your e-mails—these communications build relationships and loyalty with existing customers, expose your business to new prospects, bring people to your website and even drive direct sales.

With the Office Live Small Business Email Marketing you can:

• Use simple design tools and templates to create e-mail communications that maintain a consistent look and feel across your messages and reflect your website design.
• Easily create e-mail marketing campaigns that target all or just a select group of your Contact Manager contacts.
• View reports that track open rates and other metrics that help you refine campaigns.