The right business brand creates a first impression to attract customers. Branding your business is also a key asset that will help customers to remember your business. This will be important as you try to attract customers who will become repeat buyers and as your loyal customers begin to refer others to your product or service. In the branding your business section, you will find the right tools to give you a professional, memorable image that conveys what your business is about.

Let's get started with the first section.

Design a logo

Design a Business Logo

Your business logo makes a first impression. It can attract new customers and define your business while setting it apart from the competition. You can design your own business logo with Microsoft Publisher 2007or hire a professional to do it for you, but for a higher cost. Microsoft Publisher 2007 helps you create your business logo and then add it to business marketing material for distribution through printed paper, E-mail, websites, and more.

How to Market Your Business

Creating business cards is one of the easiest ways to market your business. Make people aware of your business with professional advertising. Create business cards, letter heads, flyers, and other small business marketing materials all though Microsoft Office Professional 2007. Download a free trial of Microsoft Office Professional 2007 to see for yourself.

Create a Professional Business Website

No matter what your business is, your business should be found online. Whether you sell your product or service online or just provide information for potential customers, having a business website can increase customer awareness and knowledge of your business. Create a business website for free with Microsoft Office Live Small Business.

Set up Company-branded E-mail

Company branded email can give your business the professional edge it needs. Company branded e-mail - for example, bob@wingtiptoys.com - gives your business a legitimacy that gains a customer's trust, while making a good first impression and attracting new customers. This is also effective for gaining potential customers with a business email marketing campaign. Microsoft Office Live Small Business makes it easy with free "starter" services.

Protect Your Business Ideas

When you have a big idea, you want to protect it. With a copyright, trademark and patent, you can protect your business ideas from the competition. Learn how to easily patent & protect your inventions, product improvements, words, designs, names and more.