SABC

Broadcaster enhances User Interface with Flexible System

Solution Overview Customer Profile The SABC is South Africa’s national public broadcaster. More than 24 million adults tune into the SABC network of 18 radio stations every day and 19 million adults watch its three free-to-air television channels. Business Situation SABC Commercial Enterprises needed a flexible system that could adapt to ever-changing requirements and provide an integrated view of client accounts at the push of a button. Solution Automation of the sales process which would also give the opportunity of forecasting and integrating the existing data warehousing and business management solutions. Benefits • Easy access to real-time information, increasing user productivity • Simplified customer data entry • Better data visibility • Automated work-flow processes to increase internal collaboration and enhance customer service • Increased revenue opportunities. Software and Services • Microsoft Dynamics CRM 3.0 • Microsoft Office Outlook 2003 • Microsoft SQL Server 2005 Partners • Immix Solutions

Company Overview

The SABC is South Africa’s national public broadcaster. More than 24 million adults tune into the SABC network of 18 radio stations every day and 19 million adults watch its three free-to-air television channels. SABC Commercial Enterprises, comprising commercial airtime sales across radio and television, programme, sport and education sponsorships and interactive media sales, currently accounts for 76 percent of the company’s revenue.

Business Challenge

SABC Commercial Enterprises identified the need for a client-centric approach to manage business across various sales units within the division. It needed a flexible system that could adapt to ever-changing requirements and provide an integrated view of client accounts at the push of a button.

Due to the high risk of user rejection, the solution had to integrate seamlessly with Microsoft® Office and Microsoft Office Outlook®. SABC Commercial Enterprises needed a flexible system that would provide a consistent user interface and integrate with Microsoft technologies. It also needed a system that could be implemented quickly and easily and meet its sales automation and marketing campaign requirements.

Solution

SABC partnered with Microsoft Gold Certified Partner Immix Solutions to implement Microsoft Dynamics™ CRM, using Microsoft SQL Server™ 2005 as the centralised database and Microsoft Visual Studio® .NET for development tools. This solution would:

Business Benefits

The SABC/Microsoft CRM partnership resulted in a number of unique components seen as a first in the broadcast industry.

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