 | MW Brands is one of Europe’s leading seafood brands, and a growing force in the global seafood business. Spun out of the H.J. Heinz Company, MW Brands inherited a dated and expensive IT infrastructure that could not adequately support their supply chain network or plans for expansion. Recognizing the need for a new management and connectivity environment, MW Brands deployed a unified platform based on Microsoft Dynamics™ NAV, Microsoft® BizTalk® Server, Covast’s B2B Suite, and the GXS Trading Grid. The new system helps MW Brands reduce costs, adapt to new customer requirements in hours rather than days, reduce errors and plan inventory better than before. MW Brands' managers predict this new infrastructure, powered by Microsoft technology, will help the company grow its business, improve customer service and enter new markets. |