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Microsoft Names Trident its Second Distributor for Sri Lanka and Maldives


Distributor for SriLanka and Maldives


Caption:

Standing from Left to Right: Mr. Ruwan Hewawitharana – Partner Account Manager, Microsoft Sri Lanka, Mr. Pubudu Basnayake – SMS&P Lead, Microsoft Sri Lanka, Mr. Chris Atkinson – Vice President, South East Asia, Microsoft Operations, Ms. Sujatha Nadesan - Chief Executive Officer, Trident Corporation (Pvt) Ltd., Mr. A. Senthil - Head of Sales, Trident Corporation (Pvt) Ltd.


Microsoft Sri Lanka was delighted to announce the appointment of Trident as its Second Distributor for Sri Lanka and the Maldives. Having already established its credentials as the sole distributor for HP ,IBM and Lenovo PC and Notebook range in Sri Lanka with an over 300 partner network, for the last Ten years, Trident’s strength will add significant value to Microsoft’s business in Sri Lanka and the Maldives.


Welcoming Trident onboard was a strategic decision as the move itself is expected to usher in greater competitiveness within Microsoft’s partner community, with benefits eventually cascading down to the consumer. Sriyan de Silva Wijeyratne, Country Manager of Microsoft Sri Lanka, said: “We are delighted to welcome Trident onboard as only our Second Distributor for Sri Lanka and the Maldives. We are confident that the depth of the experience and wide reach they bring to our business will benefit us and consumers as well. We are especially impressed by Trident’s distribution capabilities and well established partner network.  Trident has proved its mettle in the IT market in the Maldives and Sri Lanka and we look forward to a winning partnership.”


Established in 1999, Trident Corporation Pvt. Ltd. is a wholly-owned subsidiary of the Singapore-based Thakral Group. The group operates in 34 countries and has a diversified and balanced mix of business interests in these countries. Trident has enabled partners to create and broad-base their IT offerings through periodic skills, enhancement programmes and incentive-driven sales initiatives. This resource availability and the geographical spread have helped the IT business to grow faster than existing market growth rates for both the Group as well as their partnering principals.


Commenting on the landmark occasion, Bikram Thakral, Chief Executive Officer Thakral Group, said: “Trident Corporation, a subsidiary of the Singapore-based Thakral Group, has pioneered the IT distribution business in Sri Lanka in 1999. The company has grown steadily in strength and stature, and has added a portfolio of products and services to address the growing IT needs of customers. The Group considers Sri Lanka to be a strategic market and today we are proud to have been appointed as a Microsoft Distribution Partner. This will enable us to bring our regional experience and expertise to the local market. We are very optimistic about the prospects of the local market.”


In Sri Lanka, Trident will bring its established leadership in the IT distribution field to bear on its partnership with Microsoft. Trident will be in a position to extend a wide gamut of Microsoft related services to clients in the Microsoft partner network and fulfil the increasing demand for such offerings. Trident, along with the existing Microsoft distributor, will execute the Breadth Partner Trainings - both Sales and Technical - through programmes according to Microsoft’s guidelines. Furthermore, they will play a major role in rendering the Breadth Partner Ecosystem a healthier one. Trident is expected to ably fulfil this and many more value additions as a distributor of Microsoft.


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