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Singer Achieves ‘Named Account’ Status with Microsoft



The leading IT giant, Microsoft Sri Lanka, announced recently that Singer Sri Lanka is now a ‘Named account with Microsoft, forging a new partnership with the retail conglomerate. The benefits of being a Named Account are multi-fold, spurring Singer, now a major player in the PC market to enter into this arrangement with Microsoft.


As a Named Account, Singer has now stepped into the echelons of large multinationals that prefer this arrangement with Microsoft Sri Lanka for the numerous advantages it offers them. Singer’s purchasing engagement too is similar in many ways to that of multinational PC manufacturers, and Microsoft has equal business terms for all accounts in this league. This implies that Singer will transact directly with Microsoft to purchase licenses to attach to their machines, which will streamline the company’s software purchase and licensing requirements. Hemaka Amrasuriya, chairman of Singer, says Singer is a trusted brand name in Sri Lanka with a history of providing quality products and impeccable sales support for over 132 years to its consumers.


The company’s strength lies in its commitment to quality and its unfailing ability to know the pulse of the people. Microsoft is a globally reputed brand name - and the coming together of these two giant corporate entities is guaranteed to create confidence and influence the consumer’s purchasing decision which will be based on trust and lifelong engagement. This represents a remarkable assurance for the consumer from two of the globe’s most trusted brands.


Sriyan de Silva Wijeyeratne, Country Manager, Microsoft Sri Lanka, explained: “By taking this strategic step, Singer can now be counted amongst global best brands also operating with Microsoft under this agreement, operating in the same league as other multinationals. This agreement will also help Singer to promote their brand name locally as well as internationally. Microsoft undertakes a careful analysis of the company such as its brand credibility, company stability and so on, before appointing a named account. Therefore, I would like to extend my congratulations to Singer for meeting the world class standards expected of our named accounts partners and envisage greater global visibility for Singer in the near future.”