Singer (Sri Lanka) recently launched the all-new Singer X Series, a powerful, stylish, durable and affordable range of notebooks and netbooks. These lightweight mobile PCs are equipped with the latest technologies and design innovations, making them perfect for Sri Lankan consumers who demand the very best. Singer Chairman, Mr. Hemaka Amarasuriya, noted that “the dynamic new X Series will open up new vistas of computing possibility, allowing Sri Lankans to access the most advanced technology at a very reasonable price.”
The X Series range includes a chic netbook, loaded with an Intel Atom processor and two notebooks, which pack a punch with 14” screens and a host of high-tech devices. All three mobile PCs will feature powerful Intel chips and the much-talked about Windows 7 operating system.
Commenting on the launch of the X Series, Mr. Indika de Zoysa, Country Business Manager, Intel EM Limited - Sri Lanka Liaison office, said that “we take great pride in being a part of a new generation of Mobile Internet Devices. With Intel® Core™ i3 processor technology fueling the Mobile Internet Device revolution, Singer X Series consumers are set for an incredible internet experience in their pockets, combining many great capabilities with the convenience of a pocket-sized solution.”
Microsoft Country Manager, Mr. Sriyan de Silva Wijeyeratne paid tribute to the all-new Singer X Series, emphasizing that “the new machines cater to the increasing demand for smart, light and powerful portable computing devices. Our close Partnership with Singer, ensures not only that consumers get the power of two great brands, namely Singer and Microsoft, but that you get the wonderful new features of Genuine Windows 7, with every single machine, at the best price possible. Consumers now have many great reasons to buy the Singer X Series, and I am confident that these will fast become preferred models in the local market.”
Having been involved in the Sri Lankan computing industry for 20 years, Singer has a history of coupling the most cutting-edge technological advances with affordable prices and convenient payment schemes. For example, Singer customers will be able to make use of the company’s renowned hire-purchase scheme, allowing them to buy the Singer X Series mobile computer of their dreams while making convenient monthly payments.
Fresh off its successes at the annual People’s Awards, where Singer was adjudged Sri Lanka’s “Brand of the Year”, “Best Consumer Durables Brand” and “Youth Brand of the Year”, accolades garnered on the strength of its commitment to the highest standards of quality and customer service, the company is justly proud of its enviable record of trusted excellence.
Indeed, customers can rest assured that the Company’s industry-best after-sales service will be at their disposal. Experienced Singer technicians will even visit customer homes to pick up the product if necessary, a free service that is included in each PC’s 1-year warranty. With service centres located island-wide and more than a hundred qualified Singer service agents, customers who purchase a Singer X Series mobile PC will enjoy total peace of mind.
The launch of the new Singer X series has been inspired in part by the government’s IT initiative. In today’s technology-driven economy, keeping abreast of the latest technological developments is critical. By giving customers throughout Sri Lanka access to the latest innovations, Singer is proud to do its part to upgrade IT awareness.
Its efforts don’t end there, however; through its groundbreaking Singer Mobile IT Knowledge Bus, the Company takes the latest high-tech knowledge to outstation students. The state-of-the-art Knowledge Bus can host about 25 children at a given time and is equipped with a full range of PCs and laptops with internet facilities, a multimedia projector and screen and technical assistants for teaching. Pursuing its mission of bridging the digital divide in Sri Lanka, the IT Knowledge Bus has proved to be a great success, having visited more than 800 outstation schools.