Noratel International (Pvt) Ltd. became one of the first local companies to successfully
deploy a fully fledges unified communication solution powered by Microsoft Lync®,
along with - an integrated communication and collaboration system into their communications
network. Almost a year since its introduction, Microsoft Lync® has revolutionized
the company’s communications experience and helped dramatically cut down costs with
its ability to create real-time, face-to-face meetings regardless of geographical
As one of the multinationals to embrace this pioneering technology in Sri Lanka
is Noratel International, a multinational organization with over 80 years of experience
in producing top quality transformers has been able to reap maximum benefits out
of their investment on Microsoft Lync®. The company, started out as a local manufacturer
of radios and loudspeakers, is currently recognized as one of Europe’s leading producers
of the comprehensive standard range on dry-insulated transformers and power supplies.
This global giant has offices primarily in Europe with strong presence in Asia and
Africa with an international group of 16 companies in 12 countries and over 2,750
employees around the world. Microsoft Lync® has proven to be the ideal solution
for them with its ability to bring their vast network of employees ranging from
executives, designers, manufacturers and their suppliers together effectively and
efficiently, on to a simplified and more engaging collaboration platform.
Microsoft Lync® is a single platform that integrates instant messaging, presence,
audio, video and web conferencing and voice to bring people together in the ways
they communicate best. Lync® provides one interface that works with applications
that businesses know and use today, including Microsoft Office, Microsoft SharePoint
and Microsoft Exchange. Lync® is now known as the new family brand for the products
formerly known as Microsoft Communications Server, Microsoft Office Communications
Online and Microsoft Office Communicator which now also includes Microsoft Lync
Web App and Microsoft Lync Online.
Apart from revolutionizing the organization’s communication system, Microsoft Lync
has seen a remarkable drop in cost of communications according to Noratel International’s
IT Manager (System Administration & Networks), Mr. Thilak Ranamuka. “Our communications
expenses has been cut down by at least 40 percent, possibly even 60 percent since
we implemented Lync in 2010 because we no longer need to make expensive IDD calls
and have been able to drastically cut down on travel costs incurred in attending
our regular team meetings and executive reviews ” he said. “Additionally, Microsoft
Lync has really changed how we operate as a designing and manufacturing company
– our engineers can brainstorm new solutions and consult with their colleagues around
the world and everyone can contribute with Lync’s screen share and white board options.
It’s like they’re in the same room with you, except without having paid the travel
costs to get there.”
The Microsoft Lync® communication system comprises of several unique features, making
it an essentiality for any dynamic enterprise keen on staying ahead of its competition.
Perhaps its most attractive feature is the system’s ability to track down and locate
an individual irrespective of his availability at a particular location. The concept
takes a fresh look at communications by following the person instead of a number.
With Lync®, a person to be contacted even if the individual is away – maybe just
a few work stations, or buildings or a different continent, without the hassle of
having to remember a different contact number each time, and also with a mechanism
to identify whether the person is available or not, based on their presence. Microsoft
Lync® allows the person to be followed on their mobile phone or landlines by simply
clicking on their name on the Lync user interface on their desktops because of its
ability to determine how best to contact an individual at a given point in time
based on their Outlook calendar.
The Instant Messaging (IM) feature built in to Lync® allows the presence of any
team member within an organization be seen, allowing them to be simply ‘pinged’
over their IP address and have a conversation or connect via a call instantaneously.
Call conferencing feature gives the freedom to patch up any number of individuals
over a single call and conduct team meetings irrespective of their whereabouts.
The single interface formed by Lync® uniting voice communications, presence, instant
messaging, and audio/video/web conferencing have added a total new dimension to
the way an organization communicate and collaborate in real terms.
Noratel International identified a need for a more organized and effective communications
system to better its operational practices in 2010 and became one of the early adopters
Microsoft Lync® in Sri Lanka, installing the server at their premises nearly a year
ago. Since then, the company has expanded its use of Lync to its analog telephone
system, which is now synced and operates in conjunction with the Microsoft Lync
server. The transnational structure at the company makes Microsoft Lync extremely
beneficial to them since it enables them to have an easy communication channel with
all their partners companies around the world.
“Lync delivers on Microsoft’s vision to unify all the areas of modern business communication,
giving people a more collaborative experience. This combination of creative new
tools allow individuals and groups collaborate naturally and effortlessly across
any distance, providing a flexible platform for public and private organizations
of all types and sizes,” said Pubudu Basnayake – SMS&P Director, Microsoft Sri Lanka.
“In addition to transforming how people communicate, IT departments can also benefit
from Lync and evolve their infrastructure while enhancing or eliminating their traditional
PBX systems, saving time and money. Most importantly, this is an ideal solution
for managers and senior decision makers who want to change the way they conduct
their routine managerial activities and simplify the operational complexity of their
companies to shift focus on to the core business drivers.”
Microsoft Lync’s features that add to its versatility include virtual meetings and
the server’s ability to work with public networks such as Windows Live™ Messenger,
AOL, and Yahoo!, enabling users to use the call and video call aspect of Lync with
outside parties when required.
Virtual meetings incorporate a host of features outside the ‘conventional’ video
conference call, enabling users to share power point presentations, notes, documents
etc., when necessary and even allowing users to share their screen – enabling another
participant to take remote control of their computer’s actions when needed. Thus
making Microsoft Lync’s virtual meeting one of the most realistic virtual meeting
options available in the market.
Speaking on the Lync Virtual Meetings feature, Harsha Randeny, Partner Technology
Advisor at Microsoft Sri Lanka stated, “The convenience and simplicity these virtual
meetings offer are unbeatable. For example, if I’m in Singapore, and my colleague
is in Sri Lanka where we want to attend a meeting and work on a presentation together,
I can change and make edits on it by simply sharing his screen, so it’s not different
to as if we were working on the same computer next to each other and I’ve just taken
over editing physically. This also allows both of us to take part in even a customer
or partner briefing session and make a live presentation via the web, where he can
bring in his sales expertise and I can cover the technical aspects to an interactive
single meeting, irrespective where the participants are located anywhere in the
Microsoft Lync® not only gives people the ability to work together, in real-time,
using the Microsoft applications they are more familiar with and use every day,
resulting in a significant impact on an organization’s operational costs. In today’s
highly competitive business arena, where companies seek improved yet simple ways
to make their day-to-day interactions a more engaging experience, Microsoft Lync®
provides the best collaborative platform that increases productivity and leads to
business success. To find out more about the many capabilities of Microsoft Lync®
log on to http://lync.microsoft.com.