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These are the official rules that govern how the Microsoft Idea of the Week contest promotion will operate (“Contest”). In these rules, “we,” “our,” and “us” refer to Microsoft Corporation, the sponsor of this Contest. “You” refers to an eligible Contest entrant.


This is a skill-based Contest. The object of this Contest is to create a Sketchflow prototype using Microsoft Expression Studio. For purposes of this Contest, each Sketchflow prototype you create and submit in the Contest will be called an “entry.” All eligible entries received will be judged using the criteria described below to determine the winners of the prizes described below.


This Contest starts at 12:01 a.m. Pacific Time (PT) on October 17, 2011, and ends at 11:59 p.m. PT on December 25, 2011 (“Entry Period”) and will consist of twelve (12) weekly Prize Periods beginning on Monday and ending the following Sunday.

Entries will be eligible for the weekly prize period in which they are received and will not carryover to subsequent weekly prize periods.


You are eligible to enter this Contest if you meet the following requirements at time entry:

You are actively enrolled as a student at an accredited educational institution that grants college/university (or equivalent) degrees during the dates listed above and you are 18 years of age or older;

If you are 18 of age or older, but are considered a minor in your place of residence, you should ask your parent’s or legal guardian’s permission prior to submitting an entry into this Contest; and

You are NOT a resident of any of the following countries: Cuba, Iran, North Korea, Sudan, and Syria.

PLEASE NOTE: U.S. export regulations prohibit the export of goods and services to Cuba, Iran, North Korea, Sudan and Syria. Therefore residents of these countries / regions are not eligible to participate.

You are NOT an employee of Microsoft Corporation or an employee of a Microsoft subsidiary; and

You are NOT involved in any part of the administration and execution of this Contest; and

You are NOT an immediate family (parent, sibling, spouse, child) or household member of a Microsoft employee, an employee of a Microsoft subsidiary, or a person involved in any part of the administration and execution of this Contest.

This Contest is void outside the geographic area described above and wherever else prohibited by law.


Before entering, you must ensure you have a valid DreamSpark account. To get a free account, visit and sign up.

To submit an entry, you must do all of the following:

1.Create a Sketchflow prototype. Note that once you are signed up for Dreamspark you can download Expression Studio for no charge. After that, install the Sketchflow Template for Windows Phone from

2.Post it online. This can be on your own blog, website, etc but it should be publicly available and not password protected.

3.Sign into your Twitter account and then tweet the link to your prototype and make sure to include the hashtag “#wpappitup”. For example, you might tweet out: “Just created a great WP prototype for #wpappitup”

By posting this tweet, you will receive one (1) entry into the Contest.

There is no limit to the number of entries you can submit but each entry must be substantially unique and different. Multiple entries of the same sketchflow prototype will be disqualified.

We are not responsible for entries that we do not receive for any reason, or for entries that we receive but are not decipherable for any reason. It is your responsibility to ensure that your posted prototype is viewable from the URL you post in your tweet.

We will automatically disqualify any incomplete or illegible entry.


To be eligible for judging an entry must meet the following content / technical requirements:

1.Be created using Expression Blend Sketchflow and the Sketchflow Template for Windows Phone

2.Run in a web browser. This means that you will need to post your projects .aspx, .html, .ico, and .xap files and then have your URL point to the .html file so that the prototype is viewable in the browser.

In addition:

your entry must be your own original work; and

your entry cannot have been selected as a winner in any other contest; and

you must have obtained any and all consents, approvals or licenses required for you to submit your entry; and

your entry may not include any third party trademarks (logos, names) or copyrighted materials (music, images, video, recognizable people) unless you have obtained permission to use the materials. You may include Microsoft trademarks, logos, and designs, for which Microsoft grants you a limited license to use for the sole purposes of submitting an entry into this Contest.

Entries may NOT contain, as determined by us, in our sole and absolute discretion, any content that:

is sexually explicit, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic;

promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing) or a particular political agenda;

is obscene or offensive;

defames, misrepresents or contains disparaging remarks about other people or companies;

communicates messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or violates any law;

We reserve the right to reject any entry, in our sole and absolute discretion, that we determine does not meet the above criteria.


Other than what is set forth below, we are not claiming any ownership rights to your entry. However, by submitting your entry, you:

are granting us an irrevocable, royalty-free, worldwide right and license to: (i) use, review, assess, test and otherwise analyze your entry and all its content in connection with this Contest; and (ii) feature your entry and all content in connection with the marketing, sale, or promotion of this Contest (including but not limited to internal and external sales meetings, conference presentations, tradeshows, and screen shots of the Contest entry in press releases) in all media (now known or later developed);

agree to sign any necessary documentation that may be required for us and our designees to make use of the rights you granted above;

understand and acknowledge that the Sponsor(s) may have developed or commissioned materials similar or identical to your submission and you waive any claims you may have resulting from any similarities to your entry;

understand that we cannot control the incoming information you will disclose to our representatives in the course of entering, or what our representatives will remember about your entry. You also understand that we will not restrict work assignments of representatives who have had access to your entry. By entering this Contest, you agree that use of information in our representatives’ unaided memories in the development or deployment of our products or services does not create liability for us under this agreement or copyright or trade secret law;

understand that you will not receive any compensation or credit for use of your entry, other than what is described in these Official Rules

Please note that following the end of this Contest your entry may be posted on a website selected by us for viewing by visitors to that website. We are not responsible for any unauthorized use of your entry by visitors to this website. While we reserve these rights, we are not obligated to use your entry for any purpose, even if it has been selected as a winning entry.

If you do not want to grant us these rights to your entry, please do not enter this Contest.


On or around the Friday following the prior week’s competition, a panel of judges will review all eligible entries received and select one (1) weekly winner of the Contest Prizes described below based upon judging criteria described below.

Judging Criteria

Innovation (40%): How innovative is the idea? It does something new or does it accomplish something in a new way?

Experience (40%): Since this is a prototype, we don’t expect the UX to be polished. However, we are looking for a quality experience in the flow of the app. Does it feel seamless and like a native experience on Windows Phone?

Potential (20%): Does the app idea have potential in the market (lots of users, making money, both) or not?

The decisions of the judges are final and binding. If we do not receive a sufficient number of entries meeting the entry requirements, we may, at our discretion, select fewer winners than described above. In the event of a tie between any eligible entries, an additional judge will break the tie based on the judging criteria described above.

Contest Prizes

Twelve (12) Grand Prizes (one per week). A $50 (USD) Amazon Gift Card. Approximate Retail Value (ARV) $50.00.

The total Approximate Retail Value (ARV) of all prizes: $600.00

If you are a potential winner, we will notify you by sending a message to the twitter account provided at time of entry within seven (7) days following completion of judging. If the notification that we send is returned as undeliverable, or you are otherwise unreachable for any reason, we may award to a runner-up.

If there is a dispute as to who is the potential winner, we will consider the potential winner to be the authorized account holder of the twitter account used to enter the Contest. If you are a potential winner, we may require you to sign an Affidavit of Eligibility, Liability/Publicity Release and a W-9 tax form or W-8 BEN tax form within 10 days of notification. If you are a potential winner and you are 18 or older, but are considered a minor in your place of legal residence, we may require your parent or legal guardian to sign all required forms on your behalf. If you do not complete the required forms as instructed and/or return the required forms within the time period listed on the winner notification message, we may disqualify you and select a runner-up.

If you are confirmed as a winner of this Contest:

You may not exchange your prize for cash or any other merchandise or services. However, if for any reason an advertised prize is unavailable, we reserve the right to substitute a prize of equal or greater value; and

You may not designate someone else as the winner. If you are unable or unwilling to accept your prize, we may award it to a runner up; and

If you accept a prize, you will be solely responsible for all applicable taxes related to accepting the prize; and

If you are otherwise eligible for this Contest, but are considered a minor in your place of residence, we may award the prize to your parent/legal guardian on your behalf; and

Unless otherwise noted, all prizes are subject to their manufacturer’s warranty and / or terms and conditions.

We will only award one (1) prize per person.


By entering this Contest you agree:

To abide by these Official Rules; and

To release and hold harmless Microsoft and its respective parents, subsidiaries, affiliates, employees and agents from any and all liability or any injury, loss or damage of any kind arising from or in connection with this Contest, or any prize won; and

That Microsoft’s decisions will be final and binding on all matters related to this Contest; and

That, by accepting a prize, Microsoft may use of your proper name and state of residence online and in print, or in any other media, in connection with this Contest, without payment or compensation to you, except where prohibited by law.


This Contest will be governed by the laws of the State of Washington, and you consent to the exclusive jurisdiction and venue of the courts of the State of Washington for any disputes arising out of this Contest.


If someone cheats, or a virus, bug, catastrophic event, or any other unforeseen or unexpected event that cannot be reasonably anticipated or controlled, (also referred to as force majeure) affects the fairness and / or integrity of this Contest, we reserve the right to cancel, change or suspend this Contest. This right is reserved whether the event is due to human or technical error. If a solution cannot be found to restore the integrity of the Contest, we reserve the right to select winners from among all eligible entries received before we had to cancel, change or suspend the Contest.

If you attempt to compromise the integrity or the legitimate operation of this Contest by hacking or by cheating or committing fraud in ANY way, we may seek damages from you to the fullest extent permitted by law. Further, we may ban you from participating in any of our future Contest, so please play fairly.


We will post the full list of winners on the official Windows Phone developer blog at within 30 days of December 25, 2011.


Microsoft Corporation
One Microsoft Way
Redmond, WA 98052