GENERAL

What is Microsoft Surface™?


Microsoft Surface turns an ordinary tabletop into a vibrant, interactive surface. It's the first commercially-available surface computing platform from Microsoft. The product provides effortless access to digital content through natural gestures, touch and physical objects. Today, it's a 30-inch diagonal display in a table-like form factor that's easy for individuals or multiple people to interact with in a way that feels familiar, just like in the real world. In essence, it's a surface come to life for exploring, learning, sharing, creating, buying and much more. Today Microsoft Surface is available in the retail, hospitality, automotive, banking and healthcare industries. Consumers can interact with Surface at the iBar located in the Rio All Suite Hotel & Casino in Las Vegas and at select Sheratons in the U.S.

What is surface computing?


Led by Microsoft, surface computing is a major advancement that moves beyond the traditional user interface to a more natural way of interacting with information. It features four key attributes:

  • Direct Interaction: Users can actually "grab" digital information with their hands - interacting with content by touch and gesture, without the use of a mouse or keyboard.
  • Multi–Touch: Surface computing recognizes many points of contact simultaneously, not just from one finger like with a typical touch–screen, but up to dozens of items at once.
  • Multi–User: The horizontal form factor makes it easy for several people to gather around Microsoft Surface together, providing a collaborative, face–to–face computing experience.
  • Object Recognition: Users can place physical objects on the display to trigger different types of digital responses; in the future, this will include the ability to transfer digital content.

How does Microsoft Surface work?


Microsoft Surface uses cameras to sense objects, hand gestures and touch. This user input is then processed and displayed using rear projection. Specifically:

  • Microsoft Surface uses a rear projection system which displays an image onto the underside of a thin diffuser.
  • Objects such as fingers are visible through the diffuser by series of infrared–sensitive cameras, positioned underneath the display.
  • An image processing system processes the camera images to detect fingers, custom tags and other objects such as paint brushes when touching the display.
  • The objects recognized with this system are reported to applications running in the computer so that they can react to object shapes, 2D tags, movement and touch.

What form factors (shapes and sizes) will Microsoft make Microsoft Surface available in?


Today, Microsoft Surface is a 30–inch diagonal display in a table–like form factor built for commercial reliability and durability. Over time, as we see surface computing becoming more pervasive inside and outside the home, Microsoft envisions many form factors (from a wall, to a mirror or even your refrigerator door).

When will Microsoft Surface be in public locations for people to use and experience?


Today consumers can interact with Surface at the iBar located in the Rio All Suite Hotel & Casino in Las Vegas, at select Sheratons in the U.S., the Disney Innovations House in Anaheim, California and at Hotel 1000 in Seattle. In the future, other Surface deployments will continue in restaurants, retail, leisure and public entertainment venues.

Who are the current customers?


Current Microsoft Surface customers include Harrah's Entertainment, and Starwood Hotels and Resorts Worldwide. Microsoft Surface will also be made available through Microsoft's affiliation with International Game Technology (IGT), a world leader in the design, development and manufacture of microprocessor-based gaming.

You've mentioned commercial markets like leisure/entertainment and retail. What are the markets you are planning on targeting next?


Today we are focused on five vertical industries including retail, hospitality, automotive, banking, and healthcare, but over time we will expand to other areas as well as building out a consumer product for the home.

back to top   INTERNATIONAL AVAILABILITY

Is Microsoft Surface available outside of the U.S.?


Microsoft Surface is currently available in the US, Canada and 12 select EMEA (Europe, Middle East and Africa) markets. Working closely with partners to support local and relevant content, Microsoft Surface is now available in Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Qatar, Spain, Sweden the United Arab Emirates (UAE) and the UK.

back to top   PURCHASING OR DISTRIBUTION

How can I buy Microsoft Surface?


Currently Microsoft Surface is not available for individual consumer purchase. Microsoft Surface is being marketed and sold to large-scale leisure, entertainment and retail companies in the U.S. and people will be able to experience Microsoft Surface in public locations. If you are a large-scale leisure, entertainment or retail company looking to purchase Microsoft Surface please contact your existing Microsoft representative or email the Microsoft Surface business desk at sbizdesk@microsoft.com.  Consumers will be able to purchase Microsoft Surface in about two to four years.

How much does Microsoft Surface cost?


Microsoft Surface is currently not available for individual consumer purchase, nor is there a consumer pricepoint available. However, commercial companies interested in purchasing Microsoft Surface, or developers can learn how to purchase Microsoft Surface. A commercial Microsoft Surface unit is $12,500 (unit only), whereas a developer Microsoft Surface units costs $15,000 and includes a developer unit, support and five site licenses for access to the SDK. Please note that the prices listed above are for U.S. availability. For pricing in other markets, please contact the Microsoft Surface business desk at sbizdesk@microsoft.com.

We are interested in renting, loaning or leasing a Microsoft Surface unit for an upcoming event. Is this possible?


Unfortunately, Microsoft Surface units are not available for rent, loan or lease.

Who do I talk to about getting a demo?


Video demos are available on this site for individuals interested in learning more about Microsoft Surface. For commercial and enterprise customers interested in a demo at the Microsoft campus in Redmond, Washington, please contact your Microsoft sales representative.

How do I become a distributor/reseller for Microsoft Surface?


If you are interested in becoming a distributor or reseller for Microsoft Surface, please contact the Microsoft Surface business desk at sbizdesk@microsoft.com.

How do I buy a unit for my small business?


Visit the How to Buy section of Surface.com to download the order form. For more questions on purchasing Microsoft Surface, please contact the Microsoft Surface business desk at sbizdesk@microsoft.com.

back to top   APPLICATION, SDK, AND ISV

I heard developers at the Professional Developers Conference (PDC) got SDK's, where can I get one?


The Microsoft Surface team did offer a limited distribution of the Microsoft Surface SDK at PDC back in October to more than 600 developers. However, as a limited distribution, the SDK was only available to developers that either attended the "Developing for Microsoft Surface" session or stopped by one of the Microsoft Surface hands-on labs at the event.

What if I want an SDK but didn't attend PDC?


We encourage developers to participate in the Microsoft Surface conversation through our blog on MSDN, as we are committed to growing a healthy Surface partner and developer ecosystem. Also, interested developers and partners can contact the Microsoft Surface business desk at sbizdesk@microsoft.com for more information about the SDK and future distribution availability.

Will you have a public software development kit ("SDK") available


We have an SDK for Microsoft Surface, and are working with a limited number of ISVs, commercial launch customers and a limited number of developers at this time in order to ensure the best possible end–user experience. We anticipate expanding the SDK to the broader developer and ISV community over time; however, the Microsoft Surface SDK is currently not widely available.

What applications will come with Microsoft Surface? Are there third party applications like point of sale transactions or food ordering?


Microsoft applications, including virtual concierge, music and photo will be made available for our customers to use with their initial Microsoft Surface deployments. However, third–party and customized applications such as point of sale are being developed by our customers, ISV partners and their application development teams.

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