BoConcept With Microsoft Dynamics: Meeting the customers where the customers are

BoConcept is a high-end Danish designer and manufacturer of sleek modern design furniture, with an emphasis on fashion and functionality. With approximately 300 stores globally, they use Microsoft Dynamics AX for financials and supply chain to manage a lean and agile process from custom furniture order to production to delivery. They use Dynamics CRM for maintaining rich customer information including design preferences and past purchases – all accessible by the customer on the Web via My BoConcept. They’re working on their vision for the BoConcept store of the future and will rely on Microsoft Dynamics to realize execution of that vision. “BoConcept tries to meet the customer where the customers are… We believe that the Microsoft platform for retail will give a good basis for doing that,” says Joan Bjørnholdt Nielsen, Retail Operations Manager

Kundens storlek: Small Organization
Bransch: Consumer Goods
Land eller region: Denmark
  • Microsoft Dynamics AX 2012
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