CMO/CIO 2012

Wednesday, 30th May 2012, 17.30 to 22.00

Hotel Beau-Rivage Palace
Place du Port 17–19
1000 Lausanne

In business today, everything is going digital.

  • How well is your organization aligned to meet the latest challenges in this digitalized world?
  • How do you deal with «big data» issues?
  • How do you determine the best digital investments for your enterprise?
  • Are you being asked to demonstrate ROI on your digital and social media investments?

Accenture and Microsoft believe that Marketing and IT need to work much more closely together in order to enable enterprises to leapfrog into the digital economy – together driving growth, innovation and new business opportunities.

We would be delighted if you join us for an evening of discussion.

Our guest speaker, Emmanuel Vivier, Buzz Marketing Evangelistwill give a talk about «ROI in Social and Digital Media». This will be followed by an informal and insightful roundtable discussion and light dinner.

The event is free and on invitation only.

If you have questions please send an e-mail to chevents@microsoft.com

Agenda
17.30 Arrivals & Apéro
18.30 Welcome
Nina Lund, Business Development Lead – CPG & Retail, Microsoft Switzerland
18.45 Keynote Presentation «ROI on Digital and Social Media»
Emmanuel Vivier, Buzz Marketing Expert
19.30 Business Insight «The CMO-CIO Alignment Imperative»
Peter Proud, Partner, Accenture
19.45 Roundtable Discussions
20.15 Light Dinner and Networking
22.00 Closing

Speaker

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