Publisher Benefits

Endless scenarios - fabulous possibilities.

Microsoft Tag gives you the power to deliver extraordinary digital experiences that connect consumers to every facet of your brand. It’s an effective, flexible way to bring your message to the mobile phone. And it allows you to measure the effectiveness of your offline campaign spend, the same way you can online.

Microsoft Tag can be used in many different ways enabling rich scenarios and sparking creative minds:

• Open the Web browser to any URL.
• Display a simple text message.
• Dial a phone number.
• Import contact information (on some phones)

Reach more people, in more places--and know about it.

Every marketer knows that building your communications around your customers’ interests, passions, and daily habits builds business. And now you can reach more people, at more times, using the one thing they carry everywhere: their mobile phone.

• Reach people in the moment they're most receptive to related products and promotions.
• Create buzz–linked content can be shared with your customer's network of friends.
• See when and where customers are responding to ads, across all campaign media with detailed impression activity.