Web Localization

Cost-effectively reach new audiences with your online content

Up to 95% of the online content that companies generate is available in only one language. This is because localizing websites, especially beyond the home page, is cost prohibitive outside of the top few markets. As a result, localized content seldom extends one or two clicks beyond a home page.

However, with machine translation from Microsoft Translator, content that wouldn’t otherwise be localized can be, and now most of your content can reach customers and partners worldwide.

Why use machine translation to translate more online content?

Increase content availability

Machine translation from Microsoft, helps you go to market faster by providing the ability to localize most of or all of your web content to your support pages (customer support, customer forums, knowledge based pages, technical forums and documentation), to downloadable content (case studies, white papers and help files) and everything in-between, in any of the 60+ supported languages.

Explore and test new markets

Due to the speed and cost-effective nature that Machine translation provides, you can easily test which localization option is optimal for your business and your users. For example, you may only have the budget to localize in dozens of languages and measure customer traffic in multiple markets in parallel. Using your existing web analytics, you will be able to decide where to invest in human translation in terms of markets, languages, or pages. In addition, you will still be able to maintain machine translation for other areas, to maintain reach.

By combining pure machine translation with community-driven improvement and paid translation resources, you can select different quality levels for your translations based on business needs.

Learn more about machine translation and how Microsoft Translator works.

How to Integrate Microsoft Translator for your website translation needs

To integrate Microsoft Translator in your website you have several options available.

The easiest and fastest one is to leverage Content Management Systems (CMS) that natively support the Translator API. For instance, Adobe Experience Manager (AEM) natively supports Microsoft Translator integration. From AEM you can integrate machine translation (with or without human post-editing added to the workflow) in your website development and deployment process. Learn more about AEM support for Microsoft Translator.

Similarly, with solutions like WeGlot, you can add machine translation based localization to many popular content management systems.

Finally, you can also decide to integrate into your custom CMS the Translator API for either off-line or real-time webpage translations.

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