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No serifs, this is football!

Ottawa, Canada - 31 January 2005

Explaining what the Canadian Football League needs in the way of typography for its redesigned player jerseys branding expert Mike Berland declares "I use Arial -- it's big, simple, straight-forward and says a lot about me -- versus a serif font, which has a bunch of frilly things around it and which I don't like."


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article posted 31 January 2005 and last updated 31 January 2005.


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