Click Here to Install Silverlight*
United StatesChange|All Microsoft Sites
Microsoft

Typography Home   Typography Home

Links, news & contacts > News archive > Full news story

Atypi theme announced

Hong Kong - 23 January 2012
The theme of this year’s conference is ‘ 墨 [mò] – between black and white’. – meaning ink – is at the heart of Chinese calligraphy and painting as well as a metaphor for intellectual pursuits. ‘Know the white and guard the black’ (知白守黑) is an expression from philosopher Lao Tzu that speaks of a virtuous life as well as an aesthetic sensibility. A Chinese calligrapher aims to achieve equilibrium of black and white not in an absolute sense, but an organic and intuitive balance. The importance of the balancing of black and white is a shared value between both Eastern and Western typographic cultures. When we put something in black and white, we speak of the essence of the written word as a means to exchange and preserve information and knowledge for all, playing an important role in our culture and society. ‘Between black and white’ not only celebrates this shared tradition but also acknowledges that black and white form a complementary relationship with each other, hence a wide spectrum of viewpoints are possible between the two.
 

This year’s ATypI conference in Hong Kong celebrates diversity and multilingualism. We aim to foster a culture of international exchange and cross-cultural dialogue for all matters related to typography. We encourage proposals of case studies, theoretical discussions, workshops and panel discussions concerning typography and type design from historical, cultural, aesthetic, linguistic as well as technological perspectives. We are also interested in addressing continuity and change in the practices of typography, highlighting future challenges, opportunities or even redefinitions of the profession.
 

In addition, we plan to hold special interest forums dedicated to typographic education and research, advocacy for good typography in the business realm, as well as type technology.



article posted 23 January 2012 and last updated 23 January 2012.


© 2016 Microsoft Corporation. All rights reserved. Contact Us |Terms of Use |Trademarks |Privacy & Cookies