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A Las Vegas Treasure HunttnuH erusaerT sageV saL AIn late November, almost a quarter-million other people and I descended on Las Vegas for the Comdex computer show, in search of intriguing technology. Comdex is a treasure hunt, with a dazzling array of innovations to catch the eye – some 10,000 new products on display. You miss more than you see. It’s fun to run into friends and ask what they found.
It’s not for sale yet, but by the middle of 1998 it should be available for about $6,000. | ![]() |
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These evolutionary products were among thousands displayed by more than 2,100 companies, all at Comdex because they wanted the world to see how their offerings improved the PC. In the good old days, three decades or so ago, the industry was structured entirely differently. There wasn’t much treasure to hunt. | ![]() |
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Now, in the age of the PC, any company can contribute anything. The evolving operating system provides a framework that makes it easy for companies to mix and match innovations. Nothing but the marketplace says ‘no’ to an idea. The result is specialization, focus and a thrilling pace of product evolution on the part of thousands of companies chasing what has become a huge volume market. This leads to countless unexpected developments. Take PC Cards (once known as PCM/CIA cards), for example. Laptop computers have little slots into which people can push the credit-card-sized electronic cards. Since the slots were designed for miniature modems that connect a laptop PC to a telephone line, it’s no surprise that numerous innovative modems were featured at Comdex. What is surprising, though, is all of the other things that enterprising companies are doing with these cards. | ![]() |
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![]() When the PC Card specification was developed a few years ago, nobody imagined that the cards would be used for mass storage. But at Comdex, a company called SanDisk showed cards that store 220 megabytes of data – more than a third the capacity of a CD-ROM – with no moving parts. Other companies make tiny mechanical disks. Iomega showed hard drive the size of a matchbook. It’s called ‘Clik’, and holds 40 megabytes of data – about as much as 22 high-density floppy disks. Not every cool product I saw at Comdex was tiny, of course. | ![]() |
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Other head-turners were quite small. The Sharp VE-LC2 digital camera, which will be available for $499 in February, weighs less than 7 ounces and yet stores up to 120 digital images. It can transmit pictures via infrared link to a laptop or other infrared-equipped PC. High-powered laptops are shrinking, too. Sony’s PCG-505 weighs three pounds and is less than an inch thick, despite having a Pentium 133 chip and a 10.4-inch color monitor. | ![]() |
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Both the Sony and Mitsubishi machines are made of magnesium, which is lightweight, strong, and good at dissipating heat. Both models are available in Japan now, and will ship to the European and North American markets in early 1998. When I return to Comdex next November, these laptops and other innovations will be old news. Better tools will be plentiful, at lower prices. Competition is why this business is so vibrant. | ![]() |
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