Customer Relationship Management News

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• 19 Nov 2009 Poor customer service continues to cost businesses
  Companies in the developed world are continuing to miss out on custom due to poor customer service, it has been reported.

• 13 Nov 2009 CRM technology driving SaaS market
  Software-as-a-Service purchases are being driven by demand for customer relationship management software, according to Gartner.

• 05 Nov 2009 PwC warns midmarket firms to focus on customer value
  Value for money is increasingly important for customers, midmarket retailers have been warned.

• 23 Oct 2009 Businesses urged to be more transparent
  Companies have a lot of work to do to rebuild consumer trust in the coming months and years, it has been claimed.

• 19 Oct 2009 Consumer focus helping businesses
  Retailers who are responding to the needs of their customers are doing the best during the recession, it has been claimed.

• 06 Oct 2009 Customer service a vital differentiator
  Firms must recognise the value of providing excellent customer service, it has been claimed.

• 25 Sep 2009 Customer service focus drives revenue
  Businesses must improve customer service levels if they wish to maximise the value of client relationships, it has been reported.

• 22 Sep 2009 Christmas marketing must not be forced
  Marketing should not be pushed onto consumers, one expert says.

• 17 Sep 2009 Firms still see value of live business meetings
  Businesses still need to meet with potential customers and partners in real time, according to one business travel expert.

• 16 Sep 2009 High quality service levels boost profits
  Businesses can encourage brand loyalty and avoid customer attrition by prioritising service, an organiser of National Customer Service Week has claimed.

• 01 Sep 2009 Expert says email marketing has CRM role
  Email marketing should be used primarily for customer relationship building and management purposes, it has been suggested.

• 21 Aug 2009 CRM is an investment in customer loyalty
  Firms must view customer relationship management as an investment rather than a cost if they wish to encourage brand loyalty, it has been suggested.

• 14 Aug 2009 Online marketing guidelines published
  Internet Advertising Bureau launches new set of guidelines.

• 11 Aug 2009 Businesses are increasing marketing budgets
  New research finds 53 per cent of firms have increased marketing budgets in last 12 months.

• 10 Aug 2009 ROI benefits from customer relationship management
  Customer relationship management applications successfully provide return on investment, it has been reported.

• 28 Jul 2009 CRM and CMS can help businesses manage websites
  Firms can gain control of their websites using content management systems (CMS) and customer relationships management (CRM) services, it has been claimed.

• 21 Jul 2009 CRM software market passes $9bn in 2008
  Data shows how the market for customer relationship management software expanded through last year.

• 17 Jul 2009 Firms urged to consult on CRM applications
  Businesses need to acquire unbiased information on customer relationship management and sales force automation applications before committing to a purchase, it has been claimed.

• 08 Jul 2009 Firms should seek advice on CRM applications
  Peer reviews may be highly valuable for any business investing in customer relationship management applications, it has been reported.

• 24 Jun 2009 CRM focus urged as downturn ensues
  Businesses should be concentrating upon servicing existing customer relationships rather than prioritising the pursuit of new trade, it has been claimed.

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