Energy firm calls for green technology investment
Wed, 11 Nov 2009
Green technology is not only a key area for the future but something firms can invest in now to improve their operations and environmental credentials, it has been claimed.
A spokesperson for AlertMe, the Smart Meter provider, said there is a lot firms can do to lower their carbon footprint now.
She claimed there is technology available that consumers and businesses can use to make changes, but also "a lot of room for innovation".
The spokesperson claimed that green IT and technology is a topic "that everyone is interested in", but firms need to take affirmative action to reap its benefits.
"In many cases the changes people can make to reduce their carbon footprint also save them money, so there's a double benefit," she added.
"For this reason, we do believe that there will continue to be a wave of innovative new clean technologies reaching the market."
Rakesh Kumar, research vice-president at Gartner, recently claimed that businesses must start to take more of an active interest in green IT development if they are to reduce energy costs and meet compliance requirements.
His firm had reported that many companies are failing to pay sufficient attention to the process of measuring, monitoring and modelling energy use in data centres.
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