Expert says mobile marketing importance growing
Thu, 15 Oct 2009
Mobile marketing is becoming increasingly relevant as an advertising channel for businesses, it has been claimed.
According to Matt McNeil, founder of email marketing provider Sign-Up.to, the mobile is moving towards being an essential device in everyone's lives.
He said widespread smartphone use will certainly change mobile marketing and offer new opportunities to complement SMS.
"It may also add a degree of complexity to the market as well," he noted.
Mr McNeil said the key to mobile marketing is ensuring you target the right audience, but timing is also "very much a critical factor".
"The fact you can reach your audience anywhere and at the appropriate time is the key strength of mobile marketing, especially in the retail or entertainment sector where you can reach with the consumer at the very moment they are making a purchasing decision," he added.
Oliver Chivers, head of business marketing at T-Mobile UK, recently told Fresh Business Thinking that more firms are now aware of the benefits of mobile working from cost and productivity perspectives.
He noted that the benefits of allowing employees to work remotely – such as reduced expenditure and higher motivation levels – were being more widely recognised.
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