High street offers great service levels
Thu, 08 Oct 2009
The majority of consumers believe the high street retail environment delivers better customer service than any other sector, new research has indicated.
According to outsourcer Vertex, the experience provided is still preferred to that offered by online retailers – good news for land-based store owners.
Some 68 per cent of those surveyed said they enjoyed a 'fairly good' or 'very good' service on the high street, compared to just 28 per cent who said this was provided by government agencies.
Vertex reported that gaining customer trust is the key factor for firms seeking to gain high consumer approval rates.
Paul Sweeney, chief executive officer at the firm, said: "If an organisation wants the trust of consumers, it has to earn it by continually communicating in a way that its consumers appreciate and respect."
Last month, Richard Dodd, a spokesperson for the British Retail Consortium, claimed that retailers are responding well to the recession by attempting to offer greater value for money to customers.
The 'explosion' of budget discount stores on the UK's high streets, he suggested, has helped encourage existing firms to bring down their prices – something that is necessary for them to compete in a deflated but competitive market.
How Microsoft can help
Microsoft provides retail customers with powerful integrated solutions that enable improved shopping experiences, a more effective staff and enhanced store operations. Learn More
Find a Microsoft solution partner
More Retail Business News
View all articles
|
|
|
|
