IMRG says online retail continuing to grow
Wed, 04 Nov 2009
Consumers are increasingly looking to the web to make retail purchases, it has been claimed.
David Smith, director of operations for industry membership organisation IMRG, said consumers are using the internet to research and compare prices, as well as make their purchases.
The majority are happy to conduct transactions entirely over the web, he suggested.
"Over the last couple of years consumers have become a lot more savvy with the way that they shop online", Mr Smith added.
"[Developments] like CardSecure are helping with payment issues and people are very confident now in terms of the payment side of things.
He said the changing retail trends are being led by developments in society, noting that people are more at ease with the technology which surrounds them than ever before.
Even so, high street firms stand to benefit as well, Mr Smith suggested, providing they have a website displaying products for sale.
Some consumers are looking online to see where they wish to spend their money, before making their purchases in traditional land-based stores, he claimed.
The latest Consumer Confidence Index, released on November 2nd by market research company Nielsen and the British Retail Consortium, indicated that confidence levels have reached their highest point in 18 months.
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