Study shows online retail strong during September
Wed, 14 Oct 2009
Online retail and e-commerce services are continuing to enjoy growth in the UK, a new report indicates.
According to the latest Retail Sales Monitor report from the British Retail Consortium (BRC) and KPMG, non-food non-store sales rose by 11.9 per cent compared to 12 months ago during September.
The growth rate – which was higher than the figure of 7.9 per cent seen in August - "was in line" with a pick-up in general store sales, the study indicated.
Stephen Robertson, director-general of the BRC, claimed the overall figures were the best growth rates seen since January 2008, but warned that many retailers should not "get carried away".
He stated: "As we enter the important run-up to Christmas, these results give some room for optimism.
"But consumer sentiment is volatile and could weaken again and, throughout the final quarter, all the comparisons will be with poor figures last year."
Helen Dickinson, head of retail at KPMG, agreed that the pick-up in the month's figures had been "stronger than expected" but must be kept in perspective.
Last week, outsourcer Vertex reported that the experience provided on the high street is still preferred by many consumers to that offered by online retailers.
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