Dynamic IT – Helping you optimise people, processes and technology to enable business success
We are focused on helping customers achieve their goals to drive strategic business value from IT. We believe IT professionals and developers - when armed with the right skills, infrastructure and tools - can drive down costs and complexity, and increase IT innovation. Specifically, we help customers in the following ways:
- Manage complexity, achieve agility
- Protect information, control access
- Advance the business with IT solutions
- Amplify the impact of your people
Dynamic IT Videos
Bob Muglia, Senior Vice President, Microsoft Server & Tools Business, discusses the critical IT challenges that customers are facing, challenges that dynamic IT addresses.
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Bob Kelly, General Manager, Microsoft Infrastructure Server Marketing, on the challenges addressed by unified and virtualised technology innovation.
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Steven Guggenheimer, General Manager, Microsoft Application Platform & Developer Marketing, discusses customer challenges and the approach Microsoft takes to service-enabled innovation for business customers.
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The Infrastructure Optimisation Models
Microsoft has established three Infrastructure Optimisation Models to guide customers to achieve Dynamic IT. These models help you better understand your organisation’s current IT capabilities, and guide you through the steps to take each capability from the basic stage to Dynamic.
Long-Term Dynamic IT Investments
Dynamic IT guides our long-term research and development efforts at Microsoft. We are focused on delivering integrated solutions and are investing heavily in several long-term scenarios that span across infrastructure, applications and business processes. We see these scenarios playing a major, transformative role in IT over the next five years:
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Virtualisation
Helping free IT departments from the constraints of physical hardware, and moving to a logically based, well-managed environment. We see virtualisation as a key enabler of dynamic IT, which ultimately will help IT become more agile, as business requests are quickly executed and costs are reduced.
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Process-led and model-driven operations and applications
By making the best use of models, IT can manage by policy and thus automate systems maintenance. By improving operational processes, the IT department can optimise resources and drive quality delivery at faster speed-to-solution. IT can get out of the break-fix-repeat cycle and instead focus on activities that drive more differentiation for the business.
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Service-enabled applications and architecture
IT professionals and developers can take advantage of services – on the premises, hosted or cloud based – to create new application scenarios and build applications that differentiate the business. Application development can be driven more rapidly, and applications can take on new scenarios quickly and easily.
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User-focused platforms and end-user tools
Microsoft invests heavily in ensuring that its platforms, tools and applications are highly usable – software that’s intuitive and easy to use is key to getting value and ROI.
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