The NSPCC (National Society for the Prevention of Cruelty to Children) is the UK's leading charity specialising in child protection and the prevention of cruelty to children. The charity has been directly involved in protecting children and campaigning on their behalf since 1884.

The NSPCC has 180 community-based teams and projects throughout England, Wales and Northern Ireland.  There is also a free, 24-hour Child Protection Helpline that provides information, advice and counselling to anyone concerned about a child's safety. The NSPCC also runs a bilingual Welsh helpline, an Asian helpline in five Asian languages, and a textphone service for people who are deaf or hard of hearing.  The NSPCC is involved in many more initiatives and programmes, to learn more visit www.nspcc.org.uk.

Microsoft has been supporting the NSPCC since 1994 and during this time has contributed over £5.5 million in direct donations by working together on a variety of different initiatives to raise both funds and awareness for the NSPCC.

In addition to the direct donations, Microsoft sponsored the NSPCC FULL STOP launch advertising in 1999, and other advertising campaigns including "Babies and Toddlers" in 2000 and "Someone To Turn To" in 2002. Microsoft also sponsored NSPCC schools fundraising materials for seven years, helping to raise a further £11 million. Showcase events such as The Microsoft UK Challenge and an annual charity ball have also enabled £1.5million in the past five years.

At the heart of the partnership is the shared approach to combating child abuse and one of the key initiatives to help achieve this in the last few years has been the development of www.there4me.com.  There4Me is an interactive website for 12-16 year olds which offers information, advice and counseling on a broad range of issues that are important to young people. Microsoft has worked with the NSPCC from the start, providing advice and consultation on security and technical issues, as well as financial support.

"I am incredibly proud of the innovation and commitment shown by Microsoft and NSPCC staff alike. The results of what we have jointly achieved are a testament to the strong working relationships the NSPCC and Microsoft have developed. We are looking forward to supporting the NSPCC in the coming years and helping the society in its goal to protect children from abuse."
Mary Marsh
Chief Executive
NSPCC


The FULL STOP Campaign
The FULL STOP Campaign was launched in March 1999 with one aim-to stop cruelty to children, FULL STOP. In the last three years the NSPCC has raised £100 million as massive public awareness of the continuing needs of children at risk. Microsoft has supported the campaign since its launch and was the sponsor of the powerful FULL STOP launch advertising. Microsoft provides financial and other forms of support for the NSPCC on a range of projects.