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PR02783 05 Apr 2002
Superhero Swings into msn.co.uk
London - UK - 5th April 2002 - This summer's biggest blockbuster - Spider-Man - is coming exclusively to MSN.co.uk, the UK's most popular web site1. And the deal clinched with entertainment giant Columbia TriStar Films (UK) sees MSN running its biggest promotion ever for a single client. Over a three month period starting April 5th 2002, the online push is predicted to reel in over 200 million page impressions throughout the period.
Part of the biggest marketing effort for a Columbia TriStar Films movie this year, MSNs promotional package for the Spider-Man film (http://www.msn.co.uk/specials/spiderman/) includes:
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Amanda Anthony, MSN Business Marketing Manager, said: “Spider-Man is the hottest movie of the summer. And Columbia TriStar Films (UK) is one of the most exciting partnerships of the year for MSN. It's a landmark promotion that will commit more content areas, services and ad products than ever before for a single client. We're confident this will enable Spider-Man to reach vast amounts of targeted traffic, through a range of tried and tested creative formats."
The film itself, directed by Sam Raimi and starring Tobey Maguire, Kirsten Dunst, and Willem Dafoe, will be released in cinemas throughout the UK on June 14th 2002 (and in the US on May 3rd 2002). The official film web site is live at www.spiderman-themovie.co.uk.
Stuart Williams, Marketing Director of Columbia TriStar Films (UK) , says: "Spider-Man is one of the biggest movie releases of the year and will have a huge marketing campaign to support its release in the UK on June 14. We are very excited about working with MSN - they are a key partner for us and an integral part of our campaign."
1 msn.co.uk is the UK's most visited web site with over 12 million unique users (MMXI, January 2002) (back)
Tara Brown - The Red Consultancy
020 7465 7791 Tara.Brown@redconsultancy.com
Scot Devine - The Red Consultancy
020 7465 7768 Scot.Devine@redconsultancy.com
Mary-Claire Tweedy - The Red Consultancy
020 7465 7738 Mary-Clare.Tweedy@redconsultancy.com
Columbia TriStar Films (UK) contact:
Penny Feuer Promotions Manager 0207 533 1090 Penny_feuer@spe.sony.com
NOTES TO EDITORS
About msn.co.uk
MSN attracts more than 270 million unique users worldwide and 14 million visitors per month in the UK (MSN internal data). Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online.
Best of breed services available on msn.co.uk include MSN Hotmail, the UK's most popular free web-based e-mail service with 7 million users in the UK and 118 million users worldwide (MSN Internal data); MSN Messenger Service, the UK's number one instant messaging service on the internet with 3.6 million monthly users (MMXI - measures home use only) and MSN Search, the UK's number one search engine with 7.4 million users per month (MSN internal data). MSN is located on the Web at http://www.msn.co.uk/.
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