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Promoting your website

Promoting Your Website

Promoting Your Website

Your website is up and running but how do you get more potential customers to visit it? Driving traffic to a website needn’t be difficult or complicated.

Search engine marketing and optimisation

Paid advertising for your site is known as search engine marketing (SEM). This is not like ‘normal’ advertising where you pay for space on a page. Pay-per-click (PPC) advertising means you pay only when someone clicks on your ad.

Search engine optimisation (SEO) is the best practice of using words and phrases in your web pages that will help search engines such as Microsoft Live, Yahoo and Google, find and rank your site.

 
 
 

Learn

These expert articles show you how you can increase your understanding of how visitors are searching for products and services like yours.

 

Next Steps

Microsoft Advertising


You don’t need a big budget to get started with online advertising.

Developing your website
 
 
 

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Use Pinpoint to locate Microsoft Small Business Specialist Partners who can advise on your technology requirements.

Microsoft Small Business Specialist
 

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