How to create a web presence without breaking the bank

Online marketing

The aim of this article, and the others to come, is to inform you on the best online marketing methods, dispelling the myths and leading you safely through to internet visibility!

In the current day and age all your clients will expect you to have a website. It is an extension of your business card, a place to prove your service quality and credibility, a place to put your latest news events and new products and a place for customers to feedback on how you are doing. That may be all very well, but do you always have to pay an arm and a leg to a web developer? In the existing economic climate this is not the most attractive option; so if you are a small company and want a low cost website, quickly and within your control, do it yourself!

Where do I start?!

Before you run away from your computer screaming in fear, take a breath and read this; it’s simple to get a website up and running! Don’t believe me? Well the three factors you need to be live online are;

Download our e-guide ‘Planning Out Your New Website for Optimum Impact’ for more detailed information - there are some great free and low cost tools out there that walk you simply through the set up so all you have to do is maintain it and enjoy the benefits of internet visibility!

One way to get visibility on the internet is through local listings; it’s cost effective, targeted and means your company gets rapid internet presence in a local area. The downside is that there is restriction to a geographical area, as they are quantified by the postcode added. Another downside is that it isn’t a full website.

For a full website solution there are some great easy to use design and build platforms such as Microsoft Office Live. It’s free, easy to use and walks you through the choice of either a free .officelive domain or a purchased domain. It also offers email accounts, hosting and can be optimised for search engines in the same way a bespoke built website is.