Expert calls on business owners to be fearless
Mon, 29 Jun 2009
Small business owners will only be able to grow their companies and establish a foothold in their local marketplace if they are fearless in their approach, it has been claimed.
Colonel Rob Waldman, a fighter pilot turned sales expert, commented that the recession has created an even tougher environment for small firms.
He said that company bosses who are tentative in the formation and execution of business plans are likely to find the current climate extremely difficult – with firm and decisive action needed.
Col Waldman added: "In business, attitude alone won't get you to take off. Yes it's important, but ultimately you have to take action for change to occur. Attitude gives the thrust, but action provides the vector.
"You have to release the brakes on your jet and roll down the runway with a target and a plan, knowing full well what the stakes are. Let's face it; the greatest results in business often require the greatest effort and risk."
He suggested that success in business not only requires acumen, but also "commitment, courage and accountability" to meet challenges head on and thrive during difficult times.
Earlier this month, research conducted by Mr Site and PayPal indicated that almost two-thirds of UK small businesses have been largely unaffected by the current financial climate.
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