Firms urged to adopt business telephone systems
Fri, 13 Nov 2009
Companies may be able to strengthen their brand by investing in a small business telephone system, it has been claimed.
According to 08 Direct, firms which attach a 0845 number to their contact details receive a greater volume of inbound traffic.
The company suggests that this helps maximise revenue, as employees and/or sales staff are able to spend a larger amount of time in contact with customers.
"But firstly, you need to encourage your customers to call you, only when you are available to answer their call and can deal with their problems straight away," 08 Direct said.
"By attaching a to your small business phone systems, you increase your inbound call traffic. This is because these numbers are cheap to call, and the customers feel that they are contacting someone reliable."
Firms can boost their image and gain a national presence using a business telephone system, 08 Direct added, even where the enterprises are only small and primarily focused on the local market.
The number helps give the impression that the firm is a large and reputable organisation, it suggested.
Last month, a report from Invomo indicated that many customers still prefer communicating with companies using the telephone, despite the popularity of the internet.
Posted by Dan Smith
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