Sales & Marketing for Small Business News

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• 19 Nov 2009 EIAA predicts rise in online ad spending
  The European Interactive Advertising Association has predicted a rise in online advertising spend in 2010.

• 27 Oct 2009 Firms aware of email marketing potential
  Most companies are now aware of the benefits of email marketing, it has been reported.

• 23 Oct 2009 Expert says email marketing strategies are crucial
  Quality email marketing strategies are needed by all firms seeking to reach out to customers, it has been suggested.

• 16 Oct 2009 Websites becoming more important for retailers
  Business websites are increasingly important for small retailers, it has been claimed.

• 16 Oct 2009 Website analytics 'can improve conversion rates'
  Businesses can use website analytics to improve online conversion rates, it has been reported.

• 06 Oct 2009 Small firms urged to use online video marketing
  Some "fantastic" marketing opportunities are available to firms via the medium of online video, it has been claimed.

• 28 Sep 2009 Search advertising growing in popularity
  Businesses have increasingly turned to search advertising to promote their activities during the recession, it has been suggested

• 28 Sep 2009 Innovative branding the key for small firms
  Companies should attempt to be innovative in their branding as they bid to drive growth, according to one marketing expert.

• 16 Sep 2009 Press releases a marketing option for small firms
  Press releases can be used by small firms to raise their profile in the local community and even nationally, it has been claimed.

• 14 Sep 2009 Firms urged to embrace online marketing
  Businesses should be embracing online video as part of their marketing strategies, it has been proposed.

• 14 Sep 2009 Broadband revolution facilitating web marketing
  The web marketing industry is benefiting from moves towards broadband use, it has been claimed.

• 11 Sep 2009 Relevant email marketing key for businesses
  Firms must target their own particular audience with relevant email marketing messages if they wish to drive revenue, it has been claimed.

• 26 Aug 2009 Sales training urged as recession continues
  Sales training can help employees maximise revenue on behalf of their employer, it has been suggested.

• 26 Aug 2009 Firms urged to focus on service to sustain prices
  Cutting prices should be avoided by small businesses where possible, according to Business Link, which advises firms to differentiate their offerings from that of their rivals.

• 20 Aug 2009 Firms instructed to make websites accommodating to new users
  Small firms must ensure their business websites are as accessible as possible to new customers, it has been suggested.

• 18 Aug 2009 Small firms encouraged to market using video content
  Video content can be used to effectively demonstrate the benefits of goods and services to customers, it has been suggested.

• 17 Aug 2009 Expert urges use of emarketing for SMEs
  Emarketing should be used to open new avenues for small businesses to drive revenue, it has been claimed.

• 17 Aug 2009 Small company image reliant upon strong marketing
  Investing in marketing and seeking promotional expertise can lead to long-term cost savings for new enterprises, as this helps establish a professional image, it has been suggested.

• 14 Aug 2009 Social networking sites 'offer new marketing approaches'
  One firm claims Facebook can allow businesses to use alternate marketing tactics.

• 14 Aug 2009 Small businesses to increase marketing spending
  Research finds a third of UK small businesses will spend more on sales and marketing in the next 12 months.

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