Websites becoming more important for retailers
Fri, 16 Oct 2009
Businesses increasingly require websites in order to compete with their rivals, it has been claimed.
According to Dan Oliver, editor of .netmagazine, the low overheads enjoyed by online operators make it hard for purely land-based operators to offer the same value for money.
This is why the majority now have websites, where they often offer discounts on what you would pay 'in store', he stated.
Mr Oliver claimed that "price will often be the dominant factor" for consumers, meaning businesses must do all they can to offer exceptional value for money.
He added: "There's no doubt that shopping online can save consumers a huge amount of money.
"Being able to compare products online means you can secure some great bargains, but - if you've never bought from a company before - you should always undertake a little research on the seller before you make a purchase."
Last week, Richard Dodd of the British Retail Consortium, claimed that the majority of small firms are more than aware of their 'responsibility' to offer high levels of customer service.
He claimed that the vast majority of customers are satisfied on most occasions, adding that where something does goes wrong, most retailers will "fall over themselves to put things right".
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