Sales & Marketing

If done well, a blog can provide you with a relatively cost-effective way of getting your key messages in front of thousands of users, often in a targeted way.

By attracting people to your site who then click onto an advert you can generate a revenue stream for your business.

To measure the success of your website you need to understand the type and quantity of visitors you are receiving. This article explains how you can do this.

In the past small businesses may have written off CRM as an expensive and complex luxury but new CRM solutions such as Dynamics CRM 4.0, bought on a hosted basis, are bringing fully-featured CRM - and better customer management - within the reach of all sizes of company.

There are a lot of websites out there, and prospective customers won't just stumble across yours - you need to show them the way. Fighting your way to the top of the search engine rankings can be tricky, technical and time-consuming. But these days, you can buy your way to the top.

A customer database is probably the most fundamental asset of any organisation. Here's how to keep track of your customer information.

How does your database compare to these real-life examples?

Know when and how to contact your customers.

How to ensure that your business stays visible in the new online landscape.

Under data protection law businesses have obligations to look after customer data and make them aware of how you plan to use it. Ensure your business stays legal with this advice from the Business IT Guide.

An overview of legal issues which affect your business when venturing onto the web.

So, you're ready to bring your small business to the internet. It's time to create your online presence, your marketing face in the online world. We explore 10 pitfalls to avoid when setting up your website.

Running a new business means time and bank balance are rarely on your side. So how do you make your presence felt online quickly and cheaply?

Customer relationship management is for big companies who want to pop irritating mail through your door, right? Wrong: it’s for companies of all sizes who want to sell the right product at the right time to the right customer.

Your website conversion rates are the measures of how many visitors you're converting into customers. The best way to improve it is to know what your conversion rates are in the first place. They can only be calculated by tracking your website traffic.

Apartment owners run rental property business in spare time with free online services.

Perfume retailer trebles revenue within a year by incorporating PayPal into website.

Green cleaning company expands business online with free Internet-based software service.

Web 2.0 consultancy diversifies online business with free web software.

Find out how businesses have used Office Live.

Start-up cocktail company confronts market with free, professional online presence.

How Rebecca Swift set up a professional-looking business website.

Read more Office Live case studies