Media & EntertainmentSee it in Action
Build Viewer Loyalty by Delivering the Unexpected

Bring your news and entertainment programming to life with Microsoft Virtual Earth. The media and entertainment industry can use precision mapping imagery to immerse viewers in their programming, whether it's movies, news, sports, or interactive media—on desktop, mobile, or via broadcast.

 

Weather Central

 

Weather Central wanted to offer new features and maintain the quality of its images in a more cost-effective way. By Integrating Virtual Earth mapping technology with its existing solutions, Weather Central saved the cost of maintaining its own image databases, reduced the time to market for new products, and supported the deeper use of images, such as 3D and animation.

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Leditore

 

On Italian publisher Leditore's online version of its monthly motorcycle magazine, EuroMoto, motorcyclists can review tour routes and maps created by other enthusiasts, using Virtual Earth technology. The feature makes the site a destination for highly desirable customers who are engaged in the brand.

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NBC Local Media: Chicago

 

NBC Chicago, an association of Chicago-area NBC affiliates, uses Virtual Earth to provide near real-time traffic data, including incidents marked by pushpins. The Virtual Earth shows the latest information, displayed in context of location, so that Chicago-area viewers get the latest data to make better travel decisions.

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What Media Companies Can Do with Virtual Earth

 

Create Immersive Viewing Experiences

  • Infuse reality into virtual worlds with photorealistic 3D experiences, bird’s eye1 views, and 3D fly-through tours.
  • Present news events or other location-based data—including near real-time weather information.
  • Communicate high production values, even on a limited budget.

Build Viewer Loyalty Through Innovation

  • Keep viewers up to date with high-definition map imagery integrated with relevant information.
  • Deliver the latest news—war information, fire or flood incidents, and more—in context of geography, to viewers via broadcast, and on the desktop or mobile devices.

Manage Mobile Assets

  • Track reporting staff working on location and provide them with on-the-ground resources.
  • Manage internal investigative resources by integrating maps and imagery with third-party data.

 

 

 


Divider

 

1. Available in many metropolitan areas. Not available for government customers.