Boost Business with Customer Connections and Deep Business InsightBetter connect with your customers by using Microsoft Virtual Earth to help clients find your stores with rich imagery that enhances your brand. Add deep value by integrating information, including hours, services offered, and inventory stocked. And layer data onto Virtual Earth to gain business insight and to manage assets.
FedEx
FedEx wanted an innovative online store locator to improve customer experience. FedEx chose Microsoft Virtual Earth to provide online customers with location information and dynamic views of routes to the nearest branches, along with other key data like hours and services provided. Customer response has been enthusiastic, and calls to the support center seeking directions have dropped significantly.
Harley-Davidson
The Harley-Davidson Ride Planner uses Virtual Earth to showcase dealerships and hotels with relationships with the company. The site also brings enthusiasts together online to share routes, trips, and vacation ideas together, and comment on others' trips. The site has become a top social networking site for motorcycle fans.
Starbucks
Starbucks uses Virtual Earth to offer three immersive services: store maps, searches based on events, and the ability to send an invitation for a meeting at a store. Customers can find the nearest location featuring concerts and other events, and can invite friends, even via a mobile device, to a social occasion.
What Retailers Can Do with Virtual Earth
Strengthen Customer Connections
- Engage customers with bird's eye1 and hybrid views to provide views of the stores nearest them, on the desktop or on mobile devices.
- Display stores' individual offerings, services, hours, inventory, and more.
Improve Business Insight
- Visualize metrics, such as profitability by store and region, supply chain details, and more.
- Gain valuable insight by viewing layers of data on a map, such as market penetration.
Manage Mobile Assets
- Better manage and track assets, including delivery fleets and other mobile assets, through use of real-time tracking.
- Get an all-up view of your operations in the field to deliver better results.
1. Available in many metropolitan areas. Not available for government customers.
