SABMiller RUS is a subsidiary of one of the world’s largest brewers, SABMiller plc, which has operations on six continents. The company maintains a variety of information services for business users, allocating a dedicated server for each service. As SABMiller RUS grew and expanded IT services, its main data center soon grew to accommodate 48 servers, increasing hardware, energy, and management costs while reducing system efficiency and reliability. To reduce costs, increase efficiency, and improve IT responsiveness to business needs, SABMiller RUS needed to optimize its server infrastructure. The company virtualized its servers with Windows Server® 2008 featuring Hyper-V™ virtualization technology, which helped consolidate its environment to just six physical servers, reduce costs 48 percent, accelerate service deployment from weeks to hours, and increase server utilization tenfold.