DIGITURK is the only digital broadcasting company in Turkey, reaching more than 2 million subscribers with more than 170 television, radio, interactive, and music channels. With the need to continually roll out new broadcast services and contain operating costs, DIGITURK used the Microsoft® core-infrastructure optimization model to make strategic technology decisions. It deployed Windows Server® 2008 with Hyper-V™ technology to speed server deployment and reduce costs, and used Microsoft System Center data center solutions to monitor, back up, and manage physical and virtual servers. With these efficiencies, the DIGITURK IT staff can respond to business needs much faster and improve service availability. DIGITURK has trimmed 30 servers to 2 and runs 51 virtual machines on those 2 hosts. The company has reduced infrastructure expenses by 40 percent and support costs by 80 percent.