Partners

Advanced Micro Devices (AMD)

Advanced Micro Devices (AMD) is a leading global provider of innovative processing solutions. AMD is dedicated to driving open innovation, choice, and industry growth by delivering customer-centric solutions that empower consumers and businesses worldwide, and help them deliver optimized-performance, energy-efficient solutions. AMD Opteron™ processors with AMD-V™ technology are ushering in a new era of server performance and making hardware-assisted virtualization a reality.

AMD and Microsoft Virtualization

Broad integration between processors from AMD and virtualization technologies from Microsoft enables businesses to handle the rigors of memory-intensive virtualization environments, while delivering an optimal user experience and improved manageability.

Microsoft and AMD create highly efficient virtualized infrastructures that deliver optimal user performance. The combination enables near-native application performance for all types of workloads, even demanding Web serving, database, and hosted-client environments, by reducing virtualization complexities and allowing fast input/output (I/O) and memory access. Virtualization technologies from Microsoft and AMD enable data centers to conserve power through workload consolidation and by automatically adjusting consumption based on processor utilization. With robust AMD processor technologies that run software products from Microsoft, companies can seamlessly integrate virtualization for their businesses—from the data center to the desktop—and easily scale as their needs evolve.

  • Optimal User Experience: Achieve near-native application performance with HyperTransport™ and integrated memory controller technologies that drive increased performance, security, and reliability for server and desktop virtualization, allowing virtualization software to run applications more efficiently in separate, isolated environments.

  • Improved Power Efficiencies: Create cooler data centers, optimize existing power infrastructures, and utilize space more efficiently by decreasing platform power consumption.

  • Broad Range of Integrated, Scalable Offerings: Create a customized, scalable infrastructure and realize the advantages of virtualization by supporting more users, transactions, virtual machines, and resource-intensive applications.

Customer Scenario

Any lag in data access performance can hurt productivity. As data environments grow, so does the need to ensure that applications operate at maximum potential. While virtualization technologies deliver great benefits, they are memory intensive and place a heavy demand on servers. Virtualization software must manage multiple virtual environments, while efficiently delivering application and data services. That is why top server performance is crucial. Processor technology must handle more complex operating environments inherent in virtualized infrastructures, including being optimized to run multiple virtual machines, while improving efficiencies and performance for virtualized environments.

AMD + Microsoft Solution

Although most companies realize that virtualization can bring tremendous advantages, many are uncertain about when and how to begin virtualizing their data centers. When considering virtualization technologies and how to optimize them for success, organizations should keep these three factors in mind:

  • Don’t hesitate. The sooner an organization begins to implement virtualization the faster it can reap the benefits.

  • Explore 4-socket servers running AMD Opteron processors. These servers provide a richer virtualization environment in terms of I/O and memory capabilities to deliver better server utilization and performance. By using fewer large servers, organizations can improve consolidation and power efficiency.

  • Implement on servers using Quad-Core AMD Opteron processors with AMD-V technology for improved performance and easier memory management. Servers running AMD Opteron processors enable organizations to run more virtual machines per server and improve the time it takes to “switch” between virtual machines, achieving a flexible and productive virtualization environment. In addition, the Windows Server 2008 operating system supports multicore processors at the host level and improved memory access within virtual machines, so organizations can scale their virtualization environments to support more virtual machines within a given host—and continue to leverage quick migration for scalability across multiple hosts.

Microsoft and AMD provide robust processor, server, and desktop virtualization technologies for a powerful virtualized infrastructure:

  • AMD Opteron processors provide a solid foundation for the evolution to x64-based virtualization. Giving companies the ability to run both 32-bit and 64-bit virtual machines on the same server allows for maximized IT investments. By combining the effects of Direct Connect Architecture, with its integrated memory controller and HyperTransport technology and AMD-V technology, organizations can easily achieve the advantages of virtualization, supporting more users, more transactions, and more resource-intensive applications in a virtual environment.

  • Microsoft System Center Virtual Machine Manager 2008 enables centralized management of physical and virtual IT infrastructures, increased server utilization, and dynamic resource optimization across multiple virtualization platforms.

  • Windows Server 2008 with Hyper-V consolidates multiple server roles as separate virtual machines running on a single physical machine so that users can efficiently run multiple operating systems—Windows, Linux, and others—in parallel, on a single server, and take advantage of the 64-bit operating environment.

    See the solution in action: Watch the video and read the success story.

  • Microsoft Terminal Services presentation virtualization separates where an application or desktop is used from where it is run, enabling users to consolidate applications and data in the data center, while providing broad access to local and remote users.

  • Microsoft Application Virtualization transforms applications into centrally managed virtual services that are never installed, do not conflict with other applications, and can be streamed on demand to desktops, servers, and laptops.

Solution Briefs

White Papers

  • Better virtualization: Microsoft Hyper-V with AMD Opteron™ processors
    This white paper highlights the power of the Microsoft-AMD combination for server virtualization. In doing so, it explores the advantages of server virtualization with Hyper-V, the unique capabilities of AMD Opteron processors to optimize virtualization performance, and the partnership between AMD and Microsoft, which delivers on the promise of server virtualization—exceptional performance, scalability, availability, manageability, and cost effectiveness.

Webcasts

Videos

Case Studies

  • Historic Railroad Stays on Cutting Edge
    Read how AMD processors and Hyper-V put Union Pacific on the fast track with Virtualization.

  • Technology Trio Ensures Firm Meets Deadlines
    WASSER Studios moves to a virtualized platform, helping reduce energy costs, increase scalability and maintain reliability and performance with AMD, HP and Microsoft technology.

  • Dartmouth-Hitchcock Medical Center
    Medical Center reduces costs, increases application availability with Virtualization.

  • Service U
    Company achieves outstanding power savings and performance improvements with Microsoft Windows Server 2008 Hyper-V and AMD Opteron Processor-Based Systems.

  • Lee Company
    Construction firm increases productivity with new server solution.

  • Mamut
    Software company switches from VMware to Hyper-V to grow business and reduce costs.

Professional Services

AMD

"AMD and Microsoft have a history of working closely together to design industry-leading solutions that allow customers to maximize their investments and stay ahead of the changing business landscape,” said Bob Kelly, corporate vice president of Microsoft Infrastructure Server Marketing. “Virtualization is here to stay, and Microsoft’s portfolio of virtualization software combined with technology like AMD-V will help a business of any size realize its potential."

Mark Bowker, analyst with Enterprise Strategy Group, discusses virtualization with Radhesh Balakrishnan of Microsoft and Tim Mueting of AMD