PoundHost is a fast-growing hosting service provider in Maidenhead, United Kingdom, that embraced server virtualization as a way to curb hardware costs and lower hosting prices. However, the high cost of VMware and lack of management tools hurt competitiveness. PoundHost replaced VMware with Windows Server® 2008 R2 Datacenter and Hyper-V technology to reduce licensing costs by 80 percent and add new services. Using Hyper-V in conjunction with Microsoft® System Center data center solutions, PoundHost now offers customized online ordering and delivers configured servers in less than an hour. Between a dramatic increase in virtual-machine sales and reduced licensing costs, PoundHost has increased profitability by 55 percent. Automated server provisioning has reduced IT costs by more than U.S.$50,000 annually, and proactive server monitoring increases server availability.